Digital Chocolate and LG Mobile Phones Form Partnership

Business Wire, June 15, 2007

Digital Chocolate Broadens Market Reach with Addition of Innovative Games on LG Handsets

SAN MATEO, Calif. & SAN DIEGO -- Digital Chocolate, Inc., a leading publisher of high-quality, original software for mobile phones, today announced a partnership with LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones). As part of this agreement, Digital Chocolate's award-winning titles will be made available to LG Mobile Phone users worldwide.

"This partnership provides Digital Chocolate the opportunity to market our games to LG's extensive consumer base, allowing us to cast a wider net in the marketplace," said Trip Hawkins, founder and CEO of Digital Chocolate. "LG's reputation for quality and innovation makes them an ideal partner for Digital Chocolate to significantly broaden and enhance our reach."

Digital Chocolate games will be pre-loaded on multiple new LG handsets expected to launch this month, with additional scheduled pre-loads and co-marketing to follow. LG and Digital Chocolate will continue to explore additional opportunities to make Digital Chocolate content available to LG consumers. Additional details of the partnership will be disclosed as new games are released, programs launched and devices shipped.

"LG Mobile Phones is thrilled to partner with Digital Chocolate, a company that has proven to be a leader in the mobile gaming industry," said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A., Inc. "Featuring Digital Chocolate games on LG handsets is a great way to connect with core consumers by providing unique and entertaining content that can be enjoyed on the go."

With more than 300 employees worldwide, Digital Chocolate has earned a spot as one of the largest independent, pureplay mobile game publishers. In December 2006, the company was awarded "Best Developer" and "Wireless Game of the Year" in the 2006 IGN.com Game of the Year awards. Also that month, Tornado Mania! made IGN.com history as the first mobile game to earn a perfect score from the review team.

LG Mobile Phones continues to experience solid growth in market share among phone developers, both in the United States and globally. According to Strategy Analytic's Quarterly Mobile Phone Tracker, LG Mobile Phones shipped more than 24 million handsets in the U.S. in 2006 and captured the number one spot in the WCDMA market in 2006 with a market share of 50 percent. Global CDMA sales for LG Mobile Phones were 38.5 million units, giving LG Mobile Phones an impressive 22 percent market share worldwide.

About LG Electronics U.S.A., Inc.

LG Electronics U.S.A., Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $48.5-billion (2006 consolidated worldwide revenues) global force in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a wide range of digital appliances, digital display and digital media products, and mobile phones under LG's "Life's Good" marketing theme. For more information, please visit www.lgusa.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit www.lgusa.com.

About Digital Chocolate

Digital Chocolate is a leading developer of original, high-quality games and applications for mobile phones. Based in San Mateo, California and founded in 2003 by software gaming pioneer Trip Hawkins, Digital Chocolate offers some of the world's most popular and top-rated games, already earning over 20 Game of the Year Awards and over 50 Editor's Awards by top gaming press. In 2006, it was named Best Games Developer at the Mobile Entertainment Awards, decided by a voting panel of over 300 mobile company executives including leading Operators, OEMs, Publishers and Developers. It was also named a 2006 Fierce 15 emerging wireless company for its innovation around community, networked and social games with products like award-winning MLSN Sports Picks, and newly released AvaPeeps[TM]: FlirtNation. Since its inception, Digital Chocolate has secured relationships with more than 200 carriers and partners, including Verizon Wireless, Sprint, Vodafone, T-Mobile, Cingular, Orange and 3 and its products are available in over 60 countries around the world. For more information, please visit www.digitalchocolate.com.