Business Services Industry
Google Launches RechargeIT Plug-In Hybrid Car Initiative and Unveils Solar Installation
Business Wire, June 18, 2007
Google.org to Fund More Than $10 Million to Accelerate Plug-In Hybrid and Vehicle-to-Grid Technology
MOUNTAIN VIEW, Calif. -- Google.org, the philanthropic arm of Google Inc. (NASDAQ:GOOG), today announced the RechargeIT initiative (www.google.org/recharge/) that aims to reduce greenhouse gas emissions and oil dependence by accelerating the adoption of plug-in hybrid electric vehicles ("plug-ins"). As part of this initiative, Google.org awarded $1 million in grants and announced plans for a $10 million request for proposals (RFP) to fund development, adoption and commercialization of plug-ins, fully electric cars and related vehicle-to-grid (V2G) technology.
In addition, Google Inc. announced that it has switched on the solar panel installation at its Mountain View, Calif. headquarters, which will help the company reduce its environmental footprint and power its plug-ins with clean solar electricity. At 1.6 megawatts -- and with an electricity output capable of powering approximately 1,000 average California homes -- the Google project is the largest solar installation to date on any corporate campus in the United States and one of the largest on any corporate site in the world.
At today's event, Google teamed with PG&E to demonstrate the bi-directional flow of electricity between plug-ins and the electric grid. "Clean energy technology can dramatically shift how we make and use energy for our cars and homes by charging cars through an electric grid powered by solar or other renewable energy sources, and selling power back to the electric grid when it's needed most. This approach can quadruple the fuel efficiency of cars on the road today and improve grid stability," said Dr. Larry Brilliant, Executive Director of Google.org.
The RechargeIT Initiative includes several elements designed to advance plug-in development and commercialization, including:
-- Grants: Google.org announced grants to the following organizations:
-- Brookings Institution (http://www.brookings.edu): $200,000 to
support a spring 2008 conference on federal policy to promote
plug-ins;
-- CalCars (http://www.calcars.org): $200,000 to support its work
to educate the public about plug-ins;
-- Electrical Power Research Institute (EPRI)
(http://www.epri.org): $200,000 to support its plug-in research
and development program;
-- Plug-In America (http://www.pluginamerica.org): $100,000 to
raise public awareness and advocate for plug-in transportation;
-- Rocky Mountain Institute (RMI) (http://www.RMI.org): $200,000
to enable RMI to launch the design of a practical plug-in
hybrid electric vehicle, with additional support and
collaboration by Alcoa, Johnson Controls, and the Turner
Foundation;
-- Dr. Willett Kempton, University of Delaware
(http://www.ocean.udel.edu/cms/wkempton): $150,000 for megawatt
scale vehicle-to-grid research and implementation planning.
-- $10M RFP: Later this summer Google.org will publish a formal
request for proposals (RFP) on our website, focused on investment
opportunities in companies and projects accelerating the
commercialization of alternative transportation that reduces
vehicle fossil fuel use and climate emissions. We are looking to
invest approximately $10 million in technologies and companies
featuring plug in hybrids, fully electric vehicles, vehicle-to-grid
capabilities, batteries and other storage technologies, and the
application of renewable energy and fuels to green vehicles. We
believe that our investments in green vehicle technology
commercialization, coupled with additional R&D and policy grants,
will help accelerate progress in addressing the climate and energy
challenges of today's transportation sector.
-- Plug-In Data Project: To demonstrate the potential of this new
technology, Google has partnered with A123Systems/Hymotion to
convert a small fleet of hybrid cars into plug-ins and published
preliminary performance data at www.google.org/recharge/. The
experimental fleet of plug-in Prius models has averaged 74mpg to
date, compared with 41mpg for the test fleet of non-plug-in Prius
hybrids.
-- Google Fleet: Through a partnership with Enterprise Rent-A-Car, the
Google Fleet is a program designed to support alternative commuting
through a free car-sharing program that will be offered to Google
employees. The program will eventually expand to include 100
plug-ins as they become available.
"Google is committed to using its resources to help solve the global climate challenge," said Dr. Brilliant. "Google.org is a hybrid philanthropy, bringing together the active engagement of the broader Google corporation, as well as investments in for-profits, traditional grants, policy work, and public information. RechargeIT brings together all of these elements to help accelerate progress on plug-ins. By demonstrating new clean energy technologies and how they can be connected to the grid, we hope to spur demand and encourage car manufacturers to make these vehicles commercially available on a large scale on an urgent basis."
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