Research and Markets: Wireless Operator Competitor Analysis: KDDI Corporation : Competitor Insight 2006

Business Wire, June 20, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c60211) announces the addition of new IE Market Research report Wireless Operator Competitor Analysis: KDDI Corporation (Japan): Competitor Insight 2006 to their offering.

Our Competitor Insights provide intelligence on strategies and prospects of telecommunications firms. You will get information on management backgrounds, key CONSUMEREADY[TM] and EXPORTREADY[TM] information about firms, proprietary financial metrics and strategic risks facing the firm. In November 2005, KDDI announced its aim to capture a 30% market share in the Japanese wireless telecommunication space. To our surprise, the company head announced: "We've no plans to pay more subsidies per handset to add users. We do not see a need in giving bigger discounts on handsets if our customers are satisfied with our services." We will express through this report the reasons why we believe that their attempt to increase market share without offering substantive monetary incentive is a precarious endeavour. The insight provided by this report will be of immense utility to those seeking to benefit from this company's position.

Content Outline:

Management Background
 2005 Brand Image Survey Results and Analysis
 2005-06 Wireless Strategy Survey Results and Analysis
 Financial Analysis
 Annex A: Methodology for our 2005-06 Brand Image and Wireless
  Strategy Surveys
 Annex B: Financial Metrics Methodology
 Disclaimers and Disclosures

For more information visit http://www.researchandmarkets.com/reports/c60211