Buzzillions.com Wins 2007 Endeca Navigator Award for Pioneering Shopping Research Experience

Business Wire, June 20, 2007

BOSTON -- PowerReviews([TM]) (www.PowerReviews.com), a leader in customer reviews and social shopping solutions, today announced that its new and revolutionary shopping research portal - Buzzillions.com (www.Buzzillions.com) - was honored as a 2007 Endeca Navigator Award winner at the Endeca Discover 2007 User Conference. Awarded annually by Endeca Technologies, Inc., an enterprise information access software company, the Endeca Navigator Award recognizes innovative, pioneering applications of information access technology to solve critical business and consumer challenges. Past winners of this prestigious award include Circuit City, The Home Depot, John Deere and North Carolina State University.

Buzzillions.com was recognized specifically for its innovative use of Endeca's guided navigation technology with its tag-based customer reviews to create the first shopping research portal actually "guided" by consumers. Buzzillions is the first to introduce "social navigation" into the shopping process, enabling shoppers to narrow product selection based on customer-rated Pros, Cons and Best Uses. In addition, Buzzillions introduces "affinity recommendations" - recommendations from "people just like them" and who use the product "just like them." Together, social navigation and affinity recommendations provide a more informed and confident shopping experience, thus increasing the shopper's satisfaction with the final purchase decision.

"We are excited to be recognized by Endeca for creating a more personalized form of social shopping, powered by Endeca's engine," said Andy Chen, CEO of PowerReviews. "We believe this is a big step in the evolution of online shopping."

"The Endeca Navigator Awards provide a preview of what's to come. These transformational applications are almost always the first of their kind in the market and are representative of companies that embrace and thrive on continuous innovation," said Steve Papa, chief executive officer of Endeca. "We recognize these pioneering clients because they provide our team with the unique perspective into the requirements of tomorrow's application development infrastructure. Quite simply, their innovation drives our innovation."

About Endeca Navigator Awards

The Endeca Navigator Awards, presented at the annual Discover User Conference recognize innovative, business-critical information access solutions built on the Endeca Information Access Platform. The awards are given across multiple industries and types of solutions, showcasing the most cutting edge and strategic applications of Endeca technology. Past winners have included: AMR Research, BHP Billiton, Cabot Corporation, Circuit City, CompUSA, Corporate Express, Fidelity Investments, The Home Depot, John Deere, MFS Investment Management, North Carolina State University, Sigma-Aldrich, TIBCO, USInternetworking and World Book.

About Endeca

Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.

Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or info@endeca.com.

About PowerReviews

PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews' patent-pending PowerTags[TM] technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Ritz Camera, The Sports Authority, Abt Electronics, Smart Bargains, Mountain Gear, Journeys and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com. To experience the shopping benefits from Buzzillions, visit www.Buzzillions.com.