Bruce Willis Teams with ESPN to Create "The 'Live Free or Die Hard' Sports Fan Challenge"

Business Wire, June 22, 2007

LOS ANGELES -- Superstar Bruce Willis, who returns as John McClane in "Live Free or Die Hard," the ultimate summer movie action ride, is teaming with ESPN to offer movie and sports fans the chance to participate in "The 'Live Free or Die Hard' Sports Fan Challenge." The promotion features exclusive SportsCenter programming with Willis and a chance to win the challenge contest on-line.

This first-of-its-kind movie promotion with ESPN will culminate in a special "Live Free or Die Hard" edition of SportsCenter on June 26. Commercial breaks will be replaced by interstitial vignettes featuring Willis, the Philadelphia Eagles' Donovan McNabb and ESPN's Mike & Mike. There will also be exclusive sneak peaks of "Live Free or Die Hard," which Twentieth Century Fox releases everywhere June 27.

Additionally, Willis will be seen in hilarious co-branded TV spots alongside the San Diego Chargers' Antonio Gates announcing "The 'Live Free or Die Hard' Sports Fan Challenge" and inviting viewers to log on to ESPN.com to enter the contest. Participants can register to win a private screening of the film for friends and family; a trip to a live taping of SportsCenter; and weekly prizes include DVD Box sets of the Die Hard Collection.

In a season overflowing with CGI fantasy, "Live Free or Die Hard" gets real - with real action, real humor and a relatable everyman hero: John McClane. On the Fourth of July holiday, an attack on the vulnerable United States infrastructure begins to shut down the entire nation. The mysterious figure behind the scheme has figured out every modern angle - but he never figured on an old-school "analog" fly in the "digital" ointment.

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.