WebTrends Extends OX2 Partnership to Drive Paid Search Marketing Success

Business Wire, June 26, 2007

Partnership Combines Automated Optimization Technology and Expert Consulting Services to Help European Marketers Achieve Greater Results

PORTLAND, Ore. & BRUSSELS, Belgium -- WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced an expanded strategic global partnership with Belgian interactive agency OX2. This partnership enables joint clients to leverage WebTrends Dynamic Search[TM] to profitably scale their traffic acquisition efforts and keep cost overhead to a minimum. The partnership combines WebTrends Dynamic Search automated optimization technology with OX2 strategic consulting, giving joint clients the ability to continuously improve search marketing results while focusing on strategy rather than labor-intensive manual campaign management.

"In the fast-paced world of web marketing, it is essential to be able to quickly measure and optimize campaigns to provide the most value," said Rene Dechamps Otamendi, CEO, OX2. "The sophisticated and automated optimization offered by WebTrends Dynamic Search will be of tremendous benefit to our clients, and will also allow our agency to grow its online marketing services by allocating resources to higher value client tasks."

WebTrends Dynamic Search is an automated search marketing optimization solution that uses proprietary statistical methods to profitably scale paid search advertising investments. Through continuous performance analysis and automated multi-variant testing, WebTrends Dynamic Search determines which combinations of network, keywords, positions, creative and landing pages perform best. The solution automatically adjusts the variables and re-allocates online spending across major networks including Google, Yahoo, MSN and Ask.com.

"WebTrends' partnership with OX2 is a further demonstration of our efforts to provide customers with proven and comprehensive solutions across the globe," said Tim Kopp, CMO, WebTrends. "By making it easy for mutual customers to leverage our automated search marketing solutions and OX2's interactive expertise, advertisers will get optimal performance along with complete visibility into campaign metrics."

About OX2

Founded in 2003, OX2 is an interactive agency based in Brussels. A Belgian leader in Web Analytics, lead by Web Analytics Team Leader, Aurelie Pols, renowned blogger and member of Eric T. Peterson's WebAnalyticsDemystified Inc. Board of Advisors. OX2 also offers valuable expertise in consulting, design as well as online and offline marketing and strategy. OX2 is a team of over 20 professionals and publishes its own CMS (Content Management System) solutions: OniSystem (an online e-marketing platform) and OniPortal (for media and IT companies).

OX2 offers the means, skills and tools to interact and satisfy their potential clients. Among OX2 clients are companies such as: Nestle, Toyota Europe, ING, ACV-CSC, RTL, InBev, Panos, Stanley Europe, Bridgestone Europe, Vers l'Avenir (Corelio) and AMP.

OX2 is a member of IAB and of the Web Analytics Association (www.webanalyticsassociation.com). Rene Dechamps Otamendi, OX2's CEO, is the current Country Manager for Belgium of the Web Analytics Associations.

A WebTrends Premier Partner and ATC (Authorized Training Center), OX2 is a leading European member of the WebTrends Insight Network (WIN).

For more information, visit OX2's sites at www.ox2.be, www.webanalytics.be, www.onisystem.eu, http://webanalytics.wordpress.com and http://design.ox2.be.

About WebTrends Inc.

WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.