GameLogic Signs Licensing Agreement with Shuffle Master, Inc

Business Wire, June 26, 2007

Licensing Agreement Allows Shuffle Master's Popular Table Games to Appear on GameLogic's Innovative Player Loyalty and Visit Acquisition Platforms

WALTHAM, Mass. -- GameLogic Inc. today announced that Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) has signed a non-exclusive content licensing agreement that allows GameLogic to offer Shuffle Master's proprietary table game content on its Internet-based player loyalty system PlayAway currently being implemented with U.S. based casinos.

The PlayAway system is a casino-offered player loyalty system built on the tremendous popularity of Internet games. With PlayAway, U.S. regulated casinos can offer their players a variety of regulatory compliant Internet games, given that the game purchase, outcome determination and redemption all happen at the casino and does not involve any Internet or online gaming, wagering or "for money" bets.

"As industry leaders in creating and distributing innovative, exciting and fun table game content, Shuffle Master's content is a great addition to our player loyalty and visit acquisition platforms," said GameLogic President John E. Taylor, Jr. "With this relationship we are demonstrating our commitment to building a game portfolio that both entertains current casino patrons and attracts new consumers for our casino clients."

"We are pleased to offer GameLogic the ability to offer our proprietary content on their PlayAway system and are confident that it will provide casinos with the ability to provide an entertaining player experience," said Paul C. Meyer, Shuffle Master President and Chief Operating Officer.

About GameLogic

GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway[TM] system, which includes Fun Play[TM], Bonus Play[TM] and Money Play[TM] modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Venture Capital, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

About Shuffle Master, Inc.

Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com.