Business Services Industry

US Searches For iPhone Up 583 Percent Leading Up To Launch Date; Traffic To Apple iPhone Website Increased 185 Percent

Business Wire, June 26, 2007

Hitwise Takes an In-Depth Look at iPhone Online Buzz

NEW YORK -- Hitwise, the leading online competitive intelligence service, today announced that the volume of US searches for the term "iphone" increased 583 percent in the past four weeks (from the week ending May 26, 2007 to the week ending June 23) leading up to the June 29 launch date. The market share of US visits to the Apple iPhone website (www.apple.com/iphone) increased 185 percent in the same time period.

The Apple iPhone website has been the number one website1 based on visits, in the Hitwise Computers and Internet - Electronics category - which lists websites focused on electronics products and electronics manufacturers - for the past three weeks starting with the week ending June 9, 2007.

Search Terms

In the four weeks leading up the release date, the most popular queries that contained the term "iphone" were focused on price, recent news, reviews and the release date. The search term "iphone price" received the largest percentage of searches outside of "iphone" and "apple iphone," at 4.23 percent of all US searches containing the word "iphone."

The top website to receive traffic from searches on the term "iphone" for the four weeks ending June 23, 2007 was the Apple iPhone website, receiving 54.44 percent of all US traffic from the term. Following Apple was its wireless partner, AT&T Wireless, which received 6.52 percent of search volume, Wikipedia, at 2.95 percent, Engadget at 2.80 percent and MySpace with 2.48 percent of search term traffic.

* The term "iphone" was the 131st most searched for term sending traffic to all US websites for the four weeks ending June 23, 2007.

* The term "iphone" was the fifth most popular search term sending visits to the AT&T Wireless website for the four weeks ending June 23, 2007.

[TABLE OMITTED]

DEMOGRAPHICS

Hitwise demographic data reveals that for the four weeks ending June 26, 2007, 32.22 percent of visitors to the Apple iPhone website were from users between the ages of 18-24 years, comprising the largest age group of visitors to the site. More than 54 percent of users to the website had incomes between $30,000 and $99,999 and 51 percent were Male for that same time period.

[TABLE OMITTED]

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.> 1 Note the Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US Internet users. Hitwise ranks more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.