Technology PR Consultant, Alan Weinkrantz, to Host Business Wire Sponsored Seminar in Tel Aviv on the Impact of Social Media on PR Strategies

Business Wire, June 27, 2007

TEL AVIV, Israel & SAN ANTONIO -- Technology PR consultant, Alan Weinkrantz, will be hosting a Business Wire sponsored seminar on new PR strategies in today's age of social media. The seminar will be held on Sunday July 8th from 5:30pm to 7:30pm at the David Intercontinental Hotel in Tel Aviv.

"The role of the press release is changing," observed Weinkrantz. "In addition to media coverage, we see the news release as a springboard to spurring conversation stakeholder engagement. Issuing a news release can help reinforce messaging and articulate a company's strategy."

During the seminar, Weinkrantz will discuss how he gets clients found through the use of various types of social media, including blogging, community building, and sustained media strategies. Weinkrantz will also cover subjects like video, vlogs, wikis, and other forms of social networking that are changing the nature of PR today.

"Trying to manage your company's image and reputation online and communicating with your publics can be a challenging task," said Weinkrantz. "The old days of just listening to and responding to what trade and business journalists are saying about you online are long gone. And while this age of social media and the prosumer generation makes your job a lot more challenging, it also gives you the opportunity to make a much broader impact. The key is having the right message, the right strategies, and becoming part of the conversation."

The seminar is free, but space is limited to 30 qualified CEOs or VPs of Marketing in Israel's technology sector. To register, please call or email Joan Weinberg at +972-3-575-5448 (in Israel dial 03-575-5448) or email: jow@internet-zahav.net. Attendees and others can also read Weinkrantz's PR blog at www.weinkrantz.com and BusinessWire's blog at: www.businesswired.wordpress.com/. Weinkrantz will post the presentation on his on blog, Monday, July 9.

About Alan Weinkrantz And Company

Alan Weinkrantz And Company has been taking Israeli and American technology companies from obscurity to prominence since 1982. The agency has a strong track record of helping companies generate visibility, industry recognition, and deal flow.

The Agency has represented Israel-based technology companies such as AudioCodes, CopperGate, Discretix, Finjan, Surf Communication Solutions, Valor, Waves Audio Ltd., Wisair, and many others.

About Business Wire

Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.

Reader Contact Information

Alan Weinkrantz And Company, 3737 Broadway, Suite 280; San Antonio, TX 78209; Tel: 210-820-3070, ext. 103, Fax: 210-820-3080, www.weinkrantz.com.