PENTAX Introduces Entry-Level 'K100D Super' Digital SLR with Advanced Features

Business Wire, June 27, 2007

GOLDEN, Colo. -- PENTAX Imaging Company announced the PENTAX K100D Super digital SLR with innovative features usually found on more advanced, higher-priced cameras. The newest member of the K Series of digital SLRs combines the PENTAX Shake Reduction (SR) system, an innovative Dust Removal (DR) system, and full compatibility with PENTAX SDM lenses.

The K100D Super builds on the popular PENTAX K100D digital SLR camera that first shipped in July 2006. Incorporating the PENTAX-original Dust Removal (DR) system previously available only in more advanced models, PENTAX takes entry-level SLR users to the next level with the new K100D Super Digital SLR. A PENTAX-original design, the Dust Removal system helps keep the CCD surface dust-free to ensure spotless images. The new PENTAX digital SLR also offers full compatibility with PENTAX SDM lenses. Together, these features upgrade the K100D Super to a technologically advanced SLR at a very affordable price.

Compatible with any PENTAX SLR lens ever produced1, PENTAX K100D Super offers a large 2.5 inch LCD monitor with 210,000 pixel resolution and a friendly Mode Dial featuring Auto Picture and Picture modes as well as new Scene modes for even simpler photography. The 6.1 megapixel APS-C size CCD, 11-point autofocus mechanism, and sophisticated 16 segment multi-pattern metering delivers outstanding image reproduction, while the bright, high-precision Penta mirror viewfinder features a 96% field of view and 0.85X magnification. With this array of advanced features and an easy-to-hold, easy-to-use design, the K100D Super delivers high-quality digital SLR photography to users of all levels including SLR beginners.

(1)With adapter for screw mount and 645/67 lenses

Along with the SLR, PENTAX has announced a new compact, easy-to-use AF200FG Auto Flash. The hot-shoe mount flash features a compact, lightweight body, a guide number of 20 (at ISO 100/m) and simple dial operation to assure effortless flash photography for everyone. The P-TTL auto flash system assures proper exposure level by measuring the flash's pre-discharge with the camera's multi-pattern metering system. The AF200FG uniformly covers the wide discharge angle of a 28mm lens (in the 35mm format) and includes a flip-down diffuser that can cover the angle of a 24mm lens (in the 35mm format).

Priced at US $599.95, the PENTAX K100D Super with 18-55mm lens will ship in August 2007. (Body alone is $519.95.) The AF200FG Auto Flash unit will ship in August 2007 for US $149.95.

PENTAX Imaging Company is an innovative leader in the production of digital SLR and compact cameras, lenses, flash units, binoculars, scopes, eyepieces and mobile printers and scanners. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX Imaging Company is a division of PENTAX of America, Inc.