Porsche Ranked Highest in J.D. Power and Associate's 2007 Automotive Performance, Execution and Layout Study

Business Wire, June 28, 2007

Recognition Marks Three-Year Sweep of Leading Industry Award

ATLANTA -- Representing the latest in a string of consumer studies documenting the high regard U.S. consumers have for Porsche, J.D. Power and Associates' 2007 Automotive Performance, Execution and Layout (APEAL) Study(SM) today rated the brand number-one overall, for the third year in a row. The Study, now in its 12th year, measures owner delight with the design, content, layout and performance of their new vehicles.

"We are proud to again be recognized so significantly by J.D. Power and Associates," said Peter Schwarzenbauer, president and CEO, Porsche Cars North America. "Having been ranked best nameplate in the organization's Initial Quality Study(SM) (IQS) earlier this month, we have reaffirmed our standing as the brand of choice for consumers and industry experts alike."

Porsche received an overall nameplate score of 849. Both the Porsche Cayman and the Porsche Boxster remarkably held their APEAL standing for two consecutive years as the number one and two models, respectively, in the Compact Premium Sporty Car segment.

APEAL measures how gratifying a new vehicle is to own and drive. The Study is designed to complement the IQS study, which focuses on problems experienced by owners during the first 90 days of ownership.

"In both the APEAL and IQS studies our customers have demonstrated their absolute satisfaction with the design and performance of our vehicles," noted Schwarzenbauer. "These achievements emphasize the excellence and innovation we bring to every car we build."

The 2007 APEAL Study is based on responses gathered between February and May 2007 from more than 91,000 purchasers and lessees of new 2007 model-year cars and trucks who were surveyed after the first 90 days of ownership.

Headquartered in Westlake Village, Calif., J.D. Power and Associates is an ISO 9001-registered global marketing information services firm operating in key business sectors including market research, forecasting, consulting, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., and its subsidiary, Porsche Cars Canada, Ltd., are the exclusive importers of Porsche sports cars and Cayenne([R]) sport utility vehicles for the United States and Canada. A wholly owned, indirect subsidiary of Dr. Ing. h.c. F. Porsche AG, PCNA employs approximately 300 people who provide Porsche vehicles, parts, service, marketing and training for its 213 U.S. and Canadian dealers. They, in turn, provide Porsche owners with best-in-class service.