The Multichannel Mix Examines the Vast Proliferation of New Media Technologies and Platforms

Business Wire, June 29, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c61276) has announced the addition of "The Multichannel Mix: The Role of Print, Web, Wireless, and Other Platforms in Today's New Media Environment - Part I: Publishing Executive Summary" to their offering.

The report examines the vast proliferation of new (and newer) media technologies and platforms and provides a critical analysis of where publishers have been focusing their energies, where they have not, and where they will likely need to in the next 12 to 18 months. What is the current perception of Web publishing as an opportunity? What about e-mail campaigns? Blogs? Podcasting? Webcasting? RSS? Mobile media? E-books? Third-party studies have found these new and newer media becoming more important to readers and, perhaps more importantly, to advertisers. To what extent are publishers following suit?Future special reports will look at the multichannel mix in the context of other graphic communications markets.

"The Multichannel Mix" looks at these technologies and platforms in the context of each of the publishing markets The Industry Measure regularly surveys--book publishers, catalog publishers, and magazine publishers, and draws on the 10-year Industry Measure/TrendWatch Graphic Arts historical database to track adoption rates and interest in new and newer media. The report also provides data on such recent survey questions as "which media channels do you use now, which do you see becoming more important in the next 12 months, and which do you see becoming less important in the next 12 months?" Original Industry Measure survey data are supplemented with secondary research sources to provide a comprehensive look at the past, present, and potential future of the new media impact on publishing.

The report also provides a glossary of new media technology terms and buzzwords.

Topics Covered:

The New Media Environment

Multichannel Challenges

The Internet in General

Newer Media

Internet Advertising

Opportunities

Web Site

E-Mail Newsletters and Direct E-Mail Campaigns

Newer Media

E-Books

E-Zines

The Multichannel/Cross Media Environment

Media Channels Changing

Cross-Media Applications

Forces to Be Reckoned With

Online Ad Revenues

Issues to Pay Attention to

Conclusions and Implications

Notes and References

For more information, visit http://www.researchandmarkets.com/reports/c61276