Swabplus Advanced Dental Whitening System Debuts on QVC

Business Wire, June 4, 2007

RANCHO CUCAMONGA, Calif. -- Swabplus Inc. is teaming up with QVC, the number one televised shopping retailer in the US, to launch its dental whitening system, QVC item number A8419. The system, containing the Advanced Dental Whitening System, which whitens your teeth in six days, and five EZ Brush packs, which allow you to brush your teeth anywhere, anytime, will make its debut on QVC on June 7th at 8:00 p.m. Eastern Time.

The Advanced Dental Whitening System contains 24 individually filled swabs with whitening formula and a container of whitening powder. Unlike competitors who use strong chemicals to remove stains, Swabplus Advanced Dental Whitening System's unique 2-Step process releases free oxygen to oxidize and lift off organic stains from teeth. There is no strip or tray to wear which can cause gum irritation. You simply snap the color ring tip of the swab and the formula inside the stem flows down to fill the opposite tip. The swab is now an applicator to apply the whitening powder - even in between the teeth. It takes less than 5 minutes a day to reveal a new whiter smile in only six days! The system was featured in Prevention Magazine as a preferred home tooth-whitening system over Colgate Simply White and Crest Whitestrips.

The mint flavor patented EZ Brush contains Q10 and fluoride. It helps reduce plaque build up after meals and helps protect against cavities. Have the convenience and freshness of brushing anywhere and anytime with the mint flavored EZ Brush.

"QVC is an excellent partner for launching Swabplus Dental Whitening System," says Florence Tsao, VP Sales & Marketing. "QVC shoppers will immediately recognize the uniqueness and convenience of Swabplus patented technology. QVC live demonstrations will show how easy to use and how well the products work. The Swabplus Dental Whitening System is easy to use, sanitary, disposable and ideal for home and travel use." Jeff Topper worked with Ms. Florence and Swabplus to bring this system to QVC.

To order the Swabplus Advanced Dental Whitening System, visit www.qvc.com, QVC Item number A8419.

Swabplus Inc. is a leading manufacturer of single unit dose patented swabs that contain various formulas for medical, personal care, OTC, health care, fragrance and beauty aid. Visit www.swabplus.com for more information. Don't forget to see us on QVC on June 7th at 8:00 p.m. Eastern Time. (www.qvc.com, QVC item number A8419)