Watch and Vote for Indian Idol Contestants on Sify.com

Business Wire, June 5, 2007

Exclusive Footage From Indian Idol 3 and Online Voting Only on www.indianidol.sify.com

CHENNAI, India -- www.sify.com, the leading Indian entertainment and Information portal from Sify Limited, (NASDAQ Global Markets: SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced today a tie-up with Sony Television to conduct online voting at its Sify Iway chain of cyber cafes on the official website for the Indian Idol 3 - www.indianidol.sify.com.

As the Official website Partner, Sify.com will web cast Indian Idol 3, the biggest reality show which gives people an opportunity to chase their dreams and the power to make one talented aspirant 'Indian Idol' - Bharat ki shaan. Indian Idol is a 'made-for-television phenomenon' that combines drama and reality with music, humour, thrill and glamour. The show is doing very well on television and now it is all set to make a mark in the web world.

www.indianidol.sify.com will offer fans never before seen, exclusive content from the show, behind the scenes video clips, the latest happenings- the budding romances, the fights and controversies, ego clashes between the judges etc. as well as recap of episodes they may have missed. Users can get to know the participants better through contestant profiles, videos and photo galleries. The portal will also be conducting exclusive Videoconferences and exclusive web chats with the participants, judges and other celebrities where fans of the show will get a dream chance of interacting with their favourites.

Commenting on Sify.com's association with Indian Idol, V. Sivaramakrishnan, President, Portals, Sify, said, "We are honored to be associated with Indian Idol 3, the biggest reality show in India. This association with 'Indian Idol 3' augments our leadership in making reality TV shows available on the Internet. Sify.com as an interactive medium also allows consumers the opportunity to vote online as well as interact through polls, message boards, chats etc. We wish to provide our audience their daily dose of entertainment at their convenience, consequently increasing the number of Internet users in our country."

The website will give a chance to the fans of the contestants to interact with other fans through contestant fan clubs where users can post messages and interact with other members to share opinions and trivia. Users will also be invited to send in their recap of episodes as well as personal messages, wishes to their contestants, which will be read out on air during the show on Television. The users can also participate in interesting contests and win passes to watch the show and get an opportunity to meet their favourite contestants.

Apart from content from the show, exclusive never before seen footage and offering interaction and community building, Sify.com is the exclusive partner for online voting for the show. People from various parts of India, especially those who do not have access to mobile phones can enjoy the convenience of voting online for their Idol by logging on to www.indianidol.sify.com from their neighborhood Sify Iway which is spread out in over 3500 locations across the country.

About 'Idols'

The international 'Idols' format was conceived in the United Kingdom by Simon Fuller's company 19TV and leading global Production Company, FremantleMedia. Produced by Thames and 19TV, the format premiered on the UK's ITV in 2001 as 'Pop Idol' and has been rolled out across 28 countries to date with an overwhelming response leading to national frenzy and a massive ratings success.

About Sony Entertainment Television

Sony Entertainment Television (SET) India, one of India's leading general entertainment television channels, is backed by Sony Pictures Television International (SPTI). Its channels include Sony Entertainment Television, MAX, SAB, AXN, PIX and ANIMAX.

Launched in October 1995, Sony Entertainment Television is a Hindi General Entertainment Channel, focused at providing quality and innovative entertainment to viewers across India. Over the years, the channel has created significant marquee properties through an impressive line up of programs ranging from the light hearted to the supernatural, exploring various genres complimented by an explosive mix of glamorous events and Bollywood blockbusters. Sony Entertainment Television is a part the network of channels distributed by TheOneAlliance - a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in TheOneAlliance network include MAX, Discovery, Discovery Travel & Living, PIX, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports.

For further information on Sony Entertainment Television, please log onto http://www.setindia.com.

About FreMantle Media

FreMantle Media is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories.