Incisive Media Taps Kevin Ryan to Join Executive Team, Direct Global Content for Search Engine Strategies, Search Engine Watch

Business Wire, June 7, 2007

NEW YORK -- Incisive Media announced today that Kevin Ryan has joined Search Engine Strategies and Search Engine Watch as vice president of global content, effective immediately. His principled approach and staunch commitment to the search industry have made him one of the most sought-after personalities in search marketing.

Search Engine Strategies is a popular search industry global conference series with annual events in New York, San Jose, Chicago and other U.S cities as well as in several countries. Search Engine Watch, now in its 10th year, is Incisive's flagship site for search engine marketing news and information.

Ryan is a seasoned industry veteran. His former roles include Vice President, Interactive Media for the Interpublic Group agency, Wahlstrom Interactive and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Ryan recently founded a strategic consulting firm, Motivity Marketing, and has written over 200 articles on search and interactive marketing as search editor for iMedia Communications, a trade publisher and event producer serving the interactive media and marketing industries. His former client roster includes notable brands such as Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Additionally, Ryan has volunteered his time with the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO) and several regional non-profit organizations. He also served several years on the ad:tech advisory board.

"Kevin Ryan has been a trusted friend as well as a respected colleague for as long as I've worked in the industry," said Rebecca Lieb, editor-in-chief of Incisive Media's the ClickZ Network, which includes Search Engine Watch. "He not only possesses a tremendous depth of knowledge about all aspects of search marketing, but also brings with him keen insights and an insider's level of analysis. Both Search Engine Watch and Search Engine Strategies stand to greatly benefit from his contributions."

"Incisive has an impressive track record in producing quality content on both the show and editorial sides of the business," said Ryan. "I recognize the world of search engine optimization and search engine marketing is evolving into mainstream marketing and communications vehicles. As the original source of information for search marketers, Search Engine Strategies and Search Engine Watch are in a very unique and fortunate position to grow up with the industry. I am very excited to help facilitate the continued growth and expansion of these two brands and be a part of the team at Incisive."

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.