ON Telecoms Launches IPTV Services in Greece, Powered by BitBand's Video Delivery Solution

Business Wire,  March 1, 2007  

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NETANYA, Israel -- BitBand, a leading provider of video delivery solutions for broadband IP networks, announced today that the Greek operator, ON Telecoms, has selected BitBand for the deployment of the first IPTV services in Greece. The services were launched in the Athens area on January 24, 2007.

ON Telecoms is an innovative telecommunications provider operating a metropolitan fiber network in the Athens area, on which advanced triple play services are delivered. Within the triple play offering, ON Telecoms' aim is to introduce next generation TV and video services, offering its customers a wide array of entertainment packages. BitBand's solution enables ON Telecoms to deliver Catch-up TV, NPVR, VOD and other On Demand services, utilizing BitBand's Maestro(TM) Content Distribution and Management suite and the BitBand Vision(TM) servers streaming the video content on demand to subscribers.

BitBand offers a scalable hierarchical Video Delivery Network based on the recently announced BitBand ISIS[TM] Solution. On Telecoms is the first operator to utilize BitBand ISIS, offering new video technology that combines BitBand X-Stream, RAM and disk very high video streaming performance, as well as BitBand's Auto-CDN(TM), an Automatic Content Distribution Platform. This unique technology performs dynamic placement of content in the proper network location according to subscribers' actual demand. It enables significant reduction in Operator investments, both in terms of storage allocation and core network utilization.

"Choosing BitBand as our technology partner for this deployment is based on our excellent experience with BitBand's advanced solutions in other leading European IPTV deployments. Building on our advanced network and BitBand's innovative technology, we are delivering a full feature personalized television experience to our subscribers," said Ruggero Gramatica, CEO, ON Telecoms.

"The state-of-the-art IPTV architecture implemented by ON Telecoms maximizes the benefits offered by BitBand ISIS unique Video Delivery Solution capabilities," said Ervin Leibovici, CEO, BitBand. "This network centric solution allows ON Telecoms to quickly introduce new IPTV applications and business models to its subscribers, thus increasing revenues and attracting more subscribers."

About BitBand

BitBand (www.bitband.com) is a world leader in providing video delivery solutions over IP broadband networks for Telcos. The company's solutions are targeted at large scale deployments of TV-centric residential subscribers and are optimized for Telco's hybrid and distributed network architectures. BitBand Maestro(TM) Content Distribution and Video network Management Suite and BitBand Vision(TM) appliance servers form the most scalable and cost-effective On-Demand solution existing today for the IP-TV environment. BitBand helps Telcos and Next Generation Service Providers realize the Triple Play offering, enabling quick entry into new markets, faster ROI and a safe track to profitable large scale service. BitBand's technology is field proven and widely deployed, serving more commercial subscribers than any other IP-TV VOD technology vendor.

About ON Telecoms

On Telecoms S.A. has a Nationwide General Telecommunications License and is now completing the initial phase of a fully owned metropolitan fibre network in Attica. On Telecoms is building the future by delivering a new generation of telecommunications services that will completely transform the everyday life of its customers.

The company is fully owned by ON Network Holdings NV registered in the Netherlands. ON Network Holdings Shareholders include the company's top management and ARGO Capital Partners Fund LTD as financial sponsor. On Telecoms management team combines knowledge, experience and vision, a combination which guarantees its success.

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