Cellfire Partners with Hardee's to Deliver Instant Savings via Mobile Phones

Business Wire,  March 12, 2007  

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Offer Includes Three Buy-One-Get-One-Free Coupons

SANTA CLARA, Calif. -- Cellfire, the first-ever nationwide mobile couponing service, has added Hardee's to its growing roster of retailers. To kick-off the partnership, Cellfire will launch a series of Hardee's coupons exclusively in the Indianapolis and St. Louis markets, it was announced today by CEO Brent Dusing.

By using Cellfire's service, mobile users in these areas will gain special access to coupons redeemable at over 100 Hardee's restaurant locations. As one of the largest quick-serve restaurants in the country, Hardee's is the first fast food chain to utilize mobile couponing on such a large scale. The current Hardee's offers include: buy one Buffalo Chicken Sandwich, get one free; buy one Monster Biscuit, get one free and buy one Large Chili Cheese Fries, get one free.

"This is a groundbreaking moment in mobile marketing," said Dusing. "We are excited to partner with Hardee's to bring great mobile deals to the people of St. Louis and Indianapolis."

In addition to Hardee's, retailers currently available on Cellfire are: Hollywood Video, T.G.I. Friday's, 1-800-flowers.com, Carlson Leisure Travel Services, Omaha Steaks, Conde Nast Publications, and more.

Cellfire is a free mobile phone application available nationwide on all carriers, which helps savvy-shoppers and budget conscious consumers save money by delivering savings directly to their cell phones. Users have their own set of discounts and offers specific to their geographic location. By simply clicking on the coupon they want to use, users show the coupon code to the store employee for redemption. Cellfire allows users to update coupons on their cell phone to receive the latest deals. For more information or to download Cellfire, visit www.cellfire.com. To find a Hardee's near you, go to http://www.ckr.com or http://www.hardees.com.

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