Right Media Names Bill Wise President of Remix Media

Business Wire, March 13, 2007

Former Did-It CEO to Drive Campaign Performance Division of Right Media

NEW YORK -- Right Media (www.rightmedia.com), creator of the Right Media Exchange, today announced that industry veteran Bill Wise has been named president of Remix Media, the media division of Right Media. Wise will guide strategic development and operations as Remix fulfills its promise to deliver unmatched value to online marketers and advertising agencies.

"Bill has been a leader in the online advertising space for many years," said Michael Walrath, founder and CEO of Right Media. "His executive experience in both display and search advertising provide him with a uniquely valuable perspective on our rapidly changing market. We're thrilled to have him on board."

Mr. Wise was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. Under his guidance as chief executive, the company grew its presence and revenues tremendously and was recognized by Jupiter Research as a top paid search marketing firm. He joined Did-it following several executive positions at leading online marketing companies, such as DoubleClick, MaxOnline, and Ask.com, now IAC Advertising Solutions.

As SVP, Products & Strategy at Ask.com, Mr. Wise was responsible for the integration and strategy of the consolidated product suite within the Ask portfolio: MaxOnline, The Excite Network, and Ask.com Search. Prior to that, he had been Chief Operating Officer for MaxOnline, which Ask.com acquired through its parent company, Interactive Search Holdings. Starting in 2004. Mr. Wise spent five years at DoubleClick in numerous roles, from Director of Financial Planning & Investor Relations to Vice President of DoubleClick Media. He is also a certified public accountant (CPA) licensed in the state of New York.

"The growth of the Right Media Exchange has been truly impressive, and is a sign of real industry change," said Mr. Wise. "Remix Media has an important role to play in helping brand marketers achieve value in the new world on online advertising. I'm looking forward to helping achieve that mission."

Remix Media utilizes auction-based dynamic pricing to empower online marketers to measure and manage successful campaigns that generate online transactions, revenues, conversions and qualified leads. Remix develops custom technology solutions that deliver highly targeted data-driven results to brand and direct advertisers.

About Right Media

Right Media created an open media exchange to bring more efficiency, value and standardization to interactive advertising. The Right Media Exchange includes more than 19,000 buyers and sellers trading digital media through the company's open, transparent platform. Right Media offers a range of solutions that help these businesses operate more efficiently -- from simple exchange access to white label sales programs. Founded in 2003, the company is privately funded and based in New York.