SK&A Information Services Announces PrescriberPlus

Business Wire, March 14, 2007

New Product Enables Targeting of Physicians Based on the Volume and Type of Prescriptions They Write

IRVINE, Calif. -- SK&A Information Services, Inc., a leading provider of healthcare information solutions, today announced the availability of PrescriberPlus, a new product to help healthcare sales and marketing executives identify and target physicians and other prescribers based on their prescribing habits.

SK&A is able to link prescription-based decile data to physicians, nurse practitioners, physician assistants and dentists, and maintains the largest and most accurate database of these practicing professionals at their business location. SK&A telephone-verifies every record in this database every six months and guarantees its accuracy.

Benefits to sales and marketing

The benefits of PrescriberPlus to the healthcare industry include: targeting high prescribers for sales and marketing efforts, solving call-plan or detail challenges, alerting physicians to drug recalls or important changes, determining early adopters during a new product launch, and fine tuning marketing promotions for relevance.

Mike Green, SK&A's Vice President of Data, Products and Research, explained: "Pharmaceutical, medical supply and other companies require prescriber-level intelligence to better target sales and marketing efforts. Our prescription data will be used to gain insight into brand performance, improve sales productivity, uncover market opportunities, or identify opinion leaders."

Green continued, "Unlike the American Medical Association database of physicians, which includes up to 40 percent home addresses, SK&A's PrescriberPlus maintains 100 percent business office addresses and phone numbers, enabling marketers to target prospects where they make business decisions."

In addition to office address, PrescriberPlus data includes the name and title of the prescriber and medical practice name. Phone and fax numbers also are available. Prescribers can be selected by their specialty or their geography.

A key feature of PrescriberPlus is the ability to identify the medical groups, group practices, health systems and hospitals with which prescribers are affiliated, bringing all the decision-makers into clear view.

The prescription-based decile data is sourced from pharmacy transactions and claims representing nationwide activity at retail chains, mass merchants and independent pharmacies.

Deciles cover all classes and brands

All prescribers of a drug or class of drug are ranked in order of the volume of prescriptions they write. The prescribers are then divided into deciles. A 10 decile is a high prescriber and a 1 decile is a low prescriber. Prescribers may be selected from the SK&A database by their decile rank for a specific drug brand, class of drugs, or by the total volume of prescriptions written. Updated quarterly, the database includes 525 therapeutic classes and more than 37,700 individual brands.

For more information on PrescriberPlus, please contact Jack Schember, SK&A Marketing Director, at 800-752-5478, or email jack@skainfo.com.

About SK&A Information Services, Inc.

Celebrating its 25th anniversary, SK&A Information Services is a leading provider of quality healthcare information. The firm researches, formats and maintains contact and profiling information for over 2 million healthcare providers, including 615,000 physicians. Their information supports client initiatives for: physician directories, continuing medical education (CME), pharmaceuticals, managed healthcare, medical devices, publishing and more. SK&A Information Services, Inc. is headquartered at 2601 Main Street, 6th Floor, Irvine, CA 92614, www.skainfo.com.