Handmark® Brings Hollywood to the Palm of Your Hand with Hollywood.com Mobile

Business Wire, March 15, 2007

Handmark Partners with Leading Provider of Entertainment Information Hollywood.com to Deliver Movie Search, DVD Listings, Movie News and Celebrity Bios

KANSAS CITY, Mo. -- Handmark([R]), a global leader in mobile media, today announced the immediate availability of Hollywood.com Mobile, optimized for today's most popular mobile phones. Hollywood.com Mobile features a customized movie search, the most recent DVD listings, the latest movie news and a comprehensive database of celebrity information.

Movie Information & Showtimes

Movie search provides customers access to the latest showtimes and movie information for their favorite theaters. Customers can create a "My Theaters" listing of their favorite venues to track what's currently playing at local theaters and preview new movie openings. The movie search in Hollywood.com Mobile has robust capabilities allowing customers to find exactly what they're looking for and can sort movies by theater, rating, review or genre.

DVD Listings

If customers prefer to watch movies at home, they can use Hollywood.com DVD listings to stay up-to-date on the latest releases. DVD listings also offer all of the same detailed information as the movie search, helping customers find exactly the right DVDs to satisfy personal preferences.

Breaking Hollywood News

Customers have immediate access to movie and TV news from coast to coast and around the world, bringing the juiciest celebrity gossip and insider information directly to their mobile phones.

Celebrity Information

Celebrity information provides quick access to information on all of the popular personalities in Hollywood, including biographies, filmographies, personal histories, photo galleries, and more. A search function allows customers to find their favorites in the Hollywood.com Mobile database.

"Handmark has established itself as a leader in mobile applications and services and offers an ideal platform for Hollywood.com Mobile," said Steven Marder, Hollywood.com's vice president. "Hollywood.com Mobile takes mobile entertainment to a new level and provides information-craving and entertainment-savvy customers with immediate access to the most comprehensive Hollywood resource wherever they are."

"Hollywood.com Mobile is the ultimate companion for movie lovers," said Douglas Edwards, Handmark chief marketing officer. "Whether you're interested in the best movie playing at a local cineplex, need help deciding what to rent at the video store, or just want the latest on your favorite celebrity star, Hollywood.com Mobile has you covered."

Hollywood.com Mobile is currently supported on more than 30 handsets from LG, Samsung, Sanyo, Nokia and Sony Ericsson. Complete compatibility listings can be found at the Handmark.com Web site.

Handmark has plans to make Hollywood.com Mobile available through its U.S.-based network operator partners.

About Handmark

Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, Motorola Q[TM] and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; and London. For more information, visit http://www.handmark.com.

About Hollywood.com, a Division of Hollywood Media Corp. (NasdaqGM:HOLL)

Hollywood.com (http://www.hollywood.com) is a leading online destination for movies and entertainment information and content including the latest celebrity event photos, user-generated fan sites, exclusive blogs, breaking news, interviews, movie premieres and events, as well as movie showtimes and local event listings, trailers, reviews, podcasts and more. It comprises searchable databases containing millions of entertainment-oriented records and listings combined with contextualized movie, television and celebrity features, photos, videos and current news.

[c] 2007 Handmark, Inc.; Handmark is a registered trademark, and Pocket Express, tools & toys for a mobile generation, the Handmark logo, and associated trade dress are trademarks of Handmark, Inc. All rights reserved. All other trademarks and/or registered trademarks are the property of their respective owners.