UpSNAP Sparkles with Top IT Honors - Blue Diamond Award

Business Wire, March 15, 2007

UpSNAP Wins Award for Best Information Technology Business Value

DAVIDSON, N.C. -- UpSNAP, Inc. (OTCBB:UPSN), the premier provider of free mobile search and streaming mobile audio entertainment, won a Blue Diamond Award from the Charlotte Chamber Information Technology Charlotte (ITC) council in the category of Small to Medium Business - Best Information Technology Business Value.

"Who said 'diamonds are a girl's best friend?' We are incredibly honored to be a Blue Diamond Award recipient and are very proud to count this prestigious award among our accomplishments," said Tony Philipp, CEO of UpSNAP. "This accolade is for our entire UpSNAP team and is a testament to everyone's hard work, dedication and creativity in using innovative wireless technology to help businesses and consumers. I appreciate the Charlotte Chamber, Information Technology Charlotte, the judges and the business community for recognizing UpSNAP and the value we are bringing to businesses everywhere."

Among UpSNAP's many nationwide business partners are the following Charlotte-based companies: NASCAR Images, WFAE 90.7 FM, Sound Choice and Peak 10, Inc.

The 19th Annual Blue Diamond Awards, presented by the Charlotte Chamber ITC council were awarded on March 13 at the North Carolina Blumenthal Performing Arts Center in Charlotte, NC. Each of the winning companies exhibited the concept of delivering Value to a business through innovative Technology and carefully designed Solutions that produce measurable Results, encapsulating the essential elements of Blue Diamond success. Other 2007 Blue Diamond Award winners include: Family Dollar Stores Inc. and Coca-Cola Bottling Co. For more information about the event and the award winners, visit www.bluediamondawards.com.

About UpSNAP Inc.

UpSNAP, Inc. (OTCBB:UPSN) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.

UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit www.upsnap.com for more information.