Crimson Consulting Group Partner to Lead March 21, 2007 Silicon Valley American Marketing Association Workshop

Business Wire, March 19, 2007

Dylan Charles to Speak on "Solution Selling -- Effectively Scaling Your Channel Operations to Drive ROI"

LOS ALTOS, Calif. -- Crimson Consulting Group, a marketing consulting firm that provides marketing strategy and execution consulting services to high technology companies, has announced that Partner Dylan Charles will be speaking at the March 21, 2007 SVAMA meeting in San Jose, Calif.

A seasoned channel marketing expert, Dylan will highlight how best-in-class organizations sell solutions and leverage their channel partners to drive scale and ROI. Specifically, Charles will discuss how to execute large-scale channel programs while at the same time reduce costs, save time, leverage staff skill sets and increase market reach. He will also cover how to build a foundation of repeatable and re-usable processes that can be used time and again to roll out channel marketing campaigns - leveraging vendor staff and resources to deliver more effective programs more efficiently. Specifically, session participants will learn how to:

* increase partner engagements, co-investments and partner pipelines

* measure the direct connection between marketing programs and channel sales results

* make more effective and efficient use of channel marketing dollars

Workshop Details:
Wednesday, March 21, 2007
5:30 p.m. Check In/Networking
6:00 - 8:30 Presentation and Q&A

Location:
University of Phoenix
3590 N. First Street
San Jose, Calif.

To register for this workshop, go to: http://www.svama.net/events/20070321ws.html.>

Dylan Charles is a Partner at Crimson Consulting Group, Inc. He is a former Partner at KPMG (BearingPoint) and The McKenna Group, and has over 20 years of strategy and planning experience in a range of industries including high technology, telecommunications, media, and consumer products. His clients include Cisco, HP, Microsoft, Ingram Micro, Symantec, Seagate, and others.

To register, visit http://www.svama.net/events/20070321ws.html.> About Crimson Consulting Group

Founded in 1991, Crimson Consulting Group (http://www.crimson-consulting.com) provides marketing strategy and execution services for high technology companies. Clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate and Symantec.