Assurz Unveils New Value-Added Service for Acquirers & ISOs, Offering 100% Shopper Satisfaction Guarantee for Online Stores

Business Wire, March 19, 2007

Reduces Abandoned Shopping Carts, Helps Drive Merchant Sales

REDWOOD CITY, Calif. -- Assurz, Inc., today unveiled a new third-party shopper satisfaction guarantee program for online merchants that acquirers and ISOs can offer as a value-added service to their merchant clients.

The Assurz guarantee offers online shoppers a hassle-free extended 90-day evaluation period for online purchases, a full refund on returned merchandise including taxes and shipping, and free return shipping and packaging. It also eliminates restocking fees.

"One of the main reasons that consumers abandon shopping carts is a lack of trust, either because they're on an unfamiliar website or because they're concerned that they may have a difficult time returning merchandise," said Gregg Gumbinger, Assurz Vice President of Business Development. "Our 100% Satisfaction Guarantee equips payment processors with an enhanced consumer satisfaction solution that helps merchants close sales that would otherwise be lost. This is a powerful new tool for building acquirer and ISO business."

The Assurz service requires minimal setup and no recurring fees. Merchants and acquirers have the option to co-brand the service with their own logos.

About Assurz

Assurz provides a 100% Satisfaction Guarantee to consumers who shop online for general merchandise. The Assurz guarantee enables shoppers to evaluate their purchases for an extended 90-day period and, if dissatisfied, receive full reimbursement of their purchase as well as prepaid return shipping directly from Assurz. This industry-first guarantee program works to overcome widespread insecurities about unfamiliar websites and possible product dissatisfaction through a fast, simple and convenient process. The Assurz 100% Satisfaction Guarantee is offered through select merchants, affinity partners and directly from www.assurz.com.