Amp'd Mobile Launches in International Markets

Business Wire, March 20, 2007

Amp'd Live[TM] Now Reaches More Than 30 Million Mobile Users in North America and Asia, Creating a Cross-Cultural Creative Exchange for Youth Worldwide

LOS ANGELES -- Amp'd Mobile, America's leading mobile entertainment provider, announced today that it has launched in Japan and Canada, making its popular, exclusive entertainment content available to more than 30 million mobile users around the world.

The Los Angeles-based company, which launched on US shores in December 2005, launched in Japan on March 1 via a new portal service designed exclusively for KDDI subscribers. Amp'd Mobile celebrated its launch in Canada yesterday with an Amp'd Studio Sessions[TM] recording from EMI Music Canada artists Pride Tiger. The Pride Tiger Amp'd Studio Sessions[TM] streamed live on Amp'd handsets and will be available on the Amp'd Live[TM] entertainment service at a later date as a mobile EP.

Much of the outrageous original and exclusive content for which the company has become known in the US is available to Amp'd Mobile's international audiences. Additionally, the Amp'd Mobile international facilities house production studios in which to create original content tailored for the local markets.

For example, Amp'd Mobile-Japan debuted its first Amp'd Original Presentation[TM] on March 9. Boston Gyro: The Big League Report provides real-time baseball reports covering Japanese players in the US from sportswriter Dan Shaughnessy of The Boston Globe. All Amp'd Japan content is delivered in Japanese or in English with Japanese subtitles specially designed for mobile phone browsers. In Canada, clients are able to access content in both French and English.

Last month, Amp'd Mobile-Canada announced an exclusive partnership with MuchMusic in which the music station will offer mobile Video on Demand (VOD) content, live streaming of MuchMusic, MuchVibe and MuchRetro channels, and looped performances from hit Much shows like Intimate & Interactive and Live@Much on the Amp'd Live[TM] service.

Amp'd Mobile-Canada has also announced partnerships with MusiquePlus and Musimax which will allow Amp'd Canada to tap into the French speaking market. Other content announcements from both markets are expected shortly.

Amp'd Mobile's focus on the 18 to 35 year old demographic has created a unique opportunity to expand the Amp'd Live[TM] service internationally, company executives say. "Young people in Tokyo have a lot in common with kids in Toronto and Toledo," says Bill Stone, president of Amp'd Mobile. "Technology and pop culture have brought the mobile generation together. Amp'd is the only mobile entertainment service offering a wide spectrum of content that appeals to this crowd." Stone predicts that by the end of this year, more people will access Amp'd Live[TM] outside of the US than within.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at www.ampd.com.

About MuchMusic

Recognized by Strategy magazine as the 'Brand of the Year' for 2005, MuchMusic is an integral part of today's pop culture landscape - delivering fans an unparalleled music television experience since August 31, 1984. Direct from our critically acclaimed street-level studios in downtown Toronto, each and every program day not only hits the best in top music video, but creates a destination where fans can stay connected to "The Nation's Music Station."

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $8.7 billion of annual revenue and 10.7 million customer connections including 5.1 million wireless subscribers, 4.5 million wireline network access lines and 1.1 million Internet subscribers. TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video. Committed to being Canada's premier corporate citizen, over the last six years TELUS has contributed more than $76 million to charitable and non-profit organizations, and has established seven TELUS Community Boards across Canada to lead its local philanthropic initiatives. For more information about TELUS, please visit telus.com.

About KDDI Corporation