PDI, Inc. to Present at iiBIG's Annual Pharmaceutical Sales & Marketing Executive Congress

Business Wire, March 23, 2007

SADDLE RIVER, N.J. -- PDI, Inc. (NASDAQ:PDII), a provider of commercialization services to the biopharmaceutical industry, today announced that Jo Ann Saitta, Senior Vice President of Information Technology will present at the iiBIG's Annual Pharmaceutical Sales & Marketing Executive Congress on Monday, March 26, 2007. Ms. Saitta will explore the mounting pressures and changing dynamics of the pharmaceutical industry, and ways companies may optimize the efforts of their field forces.

Ms. Saitta's presentation, entitled Integrating Technology to Optimize Field Performance, will address the ways in which a state-of-the-art technology infrastructure can

* Decrease field force frustration and turnover

* Reduce administration time and increase time with physician customers

* Improve productivity

* Increase client satisfaction with expedited turnaround of sales and call activity data

* Lower help desk and other support costs

Ms. Saitta commented, "We are very excited to be participating in this timely and relevant conference, and look forward to the opportunity to address the ways field force productivity can be increased through an integrated technology matrix and ongoing innovation. We have seen impressive results in the performance of our technology at PDI through our infrastructure, proprietary software and processes, and best-in-class tools that align technology with specific business needs for our clients. We look forward to sharing best practices with the pharmaceutical community."

The Congress will take place at Caesars Atlantic City, New Jersey on March 26-27, 2007. The conference will feature companies spanning all sectors of healthcare, with management presentations and Q&A opportunities. Saitta's presentation will take place on Monday, March 26th at 4:15 p.m. in Track B - Sales Force Effectiveness.

About PDI

PDI provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility; sales, marketing and commercialization expertise; and a philosophy of performance.

PDI operates in two areas, Sales Services and Marketing Services. Our Sales Services include our Performance Sales Teams[TM], which are dedicated teams for specific clients; and Select Access[TM], our targeted sales solution that leverages an existing infrastructure. Our Marketing Services include marketing research and consulting services through TVG in Dresher, PA., and medical communications services through Pharmakon in Schaumburg, IL. In addition, PDI is a high-quality provider of ACCME-accredited continuing medical education through Vital Issues in Medicine (VIM[R]), located in Dresher, PA. PDI's experience extends across multiple therapeutic categories and includes office- and hospital-based initiatives.

PDI's commitment is to deliver innovative solutions, unparalleled execution and superior results for its clients. Recognized as an industry pioneer, PDI remains committed to continuous innovation and to retaining the industry's highest-quality employees. For more information, please visit the Company's website at www.pdi-inc.com.