Business Services Industry

Motorola, Antenna Software and Yankee Group Join Forces to Review Best Practices for Mobilizing Enterprise Applications

Business Wire, March 26, 2007

JERSEY CITY, N.J. -- Antenna Software:

WHAT: Antenna Software and Motorola will host an exclusive one-hour
      Webcast with Yankee Group Director Sheryl Kingstone to discuss
      best practices for mobilizing enterprise applications and how an
      effective mobilization strategy can increase employee
      productivity, customer satisfaction and overall competitive
      advantage in the marketplace.

      Specifically, Kingstone will address:

      -- How mobilizing applications can dramatically improve sales
         productivity, service quality, visibility into accounts and
         sales, and accuracy of customer information;
      -- How mobile applications can enhance end-user adoption and
         optimize the ROI of a company's enterprise customer
         relationship management (CRM) system; and
      -- How certain organizations went about mobilizing their
         applications, and the benefits their businesses are enjoying
         as a result.

      As an added benefit, attendees will receive a copy of
      Kingstone's research report titled, "Enterprise Mobility is the
      Last Mile in Sales and Service Effectiveness."

WHEN: Tuesday, March 27, 2007
      9:00 a.m. PDT/Noon EDT/5:00 p.m. GMT

HOW:  Register online at
      http://www.antennasoftware.com/forms.aspx?FN=2. Registrants will
      receive an e-mail confirmation with joining instructions. On the
      day of the Webcast, simply dial in to listen to the presentation
      and follow along online. For more information, contact Cynthia
      Babb at cbabb@antennasoftware.com or 201.217.3815.

WHO:  -- Antenna Software (http://www.antennasoftware.com) is the
         leading provider of wireless software solutions for the
         mobile enterprise.
      -- Motorola (http://www.motorola.com) is known around the world
         for innovation and leadership in wireless and broadband
         communications.
      -- Sheryl Kingstone, Research Director and Customer-Centric
         Strategies Director at The Yankee Group, was the first woman
         inducted into the CRM Hall of Fame. Her research helps
         businesses improve sales effectiveness, customer loyalty and
         acquisition, especially through the use of technology.
COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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