Business Services Industry
Motorola, Antenna Software and Yankee Group Join Forces to Review Best Practices for Mobilizing Enterprise Applications
Business Wire, March 26, 2007
JERSEY CITY, N.J. -- Antenna Software:
WHAT: Antenna Software and Motorola will host an exclusive one-hour
Webcast with Yankee Group Director Sheryl Kingstone to discuss
best practices for mobilizing enterprise applications and how an
effective mobilization strategy can increase employee
productivity, customer satisfaction and overall competitive
advantage in the marketplace.
Specifically, Kingstone will address:
-- How mobilizing applications can dramatically improve sales
productivity, service quality, visibility into accounts and
sales, and accuracy of customer information;
-- How mobile applications can enhance end-user adoption and
optimize the ROI of a company's enterprise customer
relationship management (CRM) system; and
-- How certain organizations went about mobilizing their
applications, and the benefits their businesses are enjoying
as a result.
As an added benefit, attendees will receive a copy of
Kingstone's research report titled, "Enterprise Mobility is the
Last Mile in Sales and Service Effectiveness."
WHEN: Tuesday, March 27, 2007
9:00 a.m. PDT/Noon EDT/5:00 p.m. GMT
HOW: Register online at
http://www.antennasoftware.com/forms.aspx?FN=2. Registrants will
receive an e-mail confirmation with joining instructions. On the
day of the Webcast, simply dial in to listen to the presentation
and follow along online. For more information, contact Cynthia
Babb at cbabb@antennasoftware.com or 201.217.3815.
WHO: -- Antenna Software (http://www.antennasoftware.com) is the
leading provider of wireless software solutions for the
mobile enterprise.
-- Motorola (http://www.motorola.com) is known around the world
for innovation and leadership in wireless and broadband
communications.
-- Sheryl Kingstone, Research Director and Customer-Centric
Strategies Director at The Yankee Group, was the first woman
inducted into the CRM Hall of Fame. Her research helps
businesses improve sales effectiveness, customer loyalty and
acquisition, especially through the use of technology.
COPYRIGHT 2007 Business Wire
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