Velocity Broadcasting and Morton's The Steakhouse Host a Live, National Satellite News Conference to Introduce an Alternative Communication and Marketing Channel

Business Wire, March 26, 2007

The "Precision Marketing" Concept Enables Organizations to Reach Key Decision Makers without the Travel

PITTSBURGH -- In the ever-changing world of marketing and communications, organizations are taking a critical look at how they spend their dollars. Companies across all industry segments know that they must explore innovative ways to reach key decision makers who impact the bottom line. Industry experts agree that a fundamental shift is occurring in the marketplace, one that will have a dramatic impact on how organizations market themselves in the coming years.

Velocity Broadcasting, the nation's premier private broadcasting network, and Morton's The Steakhouse will demonstrate their leading "precision marketing" concept through Velocity's powerful alternative channel during a live, national satellite news conference on Wednesday, April 11. The invitation-only broadcast event begins at 2:00 p.m. EDT (1:00 p.m. CDT, 12:00 p.m. MDT, and 11:00 a.m. PDT) and can be viewed in Velocity HD Suites located in Morton's Private Boardrooms at 46 Morton's locations simultaneously. The program will feature Laura Ramos, Forrester Research analyst and an array of thought leaders, including business executives who have utilized Velocity as part of their advertising and marketing communications strategy.

"The Velocity concept is already re-defining how specialized audiences are informed and entertained," said Philip Elias, chief executive officer and executive producer of Velocity Broadcasting. "Through the 'precision marketing' concept, organizations are able to deliver a targeted message to a niche audience who has accepted the invitation to participate."

Elias will co-host the news conference with Thomas J. Baldwin, chairman, chief executive officer and president of Morton's Restaurant Group, to discuss the unique business partnership, innovative technology and influential medium solution. Edie Ames, president of Morton's The Steakhouse, will join Elias and Baldwin.

"Morton's is known around the world for its signature menu of prime-aged beef and fine seafood, and with the Velocity HD Suite, we are offering our guests a leading-edge business solution," noted Baldwin.

What is the Velocity Model?

Velocity Broadcasting's powerful satellite network and technologically innovative Velocity HD Suites coupled with Morton's iconic brand has already had a dramatic impact on organizations' bottom lines. Velocity HD Suites, housed within Morton's Private Boardrooms, feature 7.2 Cinema Surround-Sound; a nine-foot drop-down screen; digital, 16.9 High-Definition projection system; satellite reception in certified Velocity-HD, High-Definition format geared for a live, interactive Q&A session; and Morton's signature menu and outstanding service. This powerful combination creates a communications platform like no other.

"We netted two and half million dollars in sales following our first Velocity broadcast event. How often can a company point to such a dramatic rise in sales from a single event?" noted Tom Finn, president of CombineNet, a nationwide advanced sourcing technology company based in Pittsburgh, PA. "Velocity Broadcasting delivered ROI far beyond our expectations, and I am convinced that it represents the next big thing in advertising and marketing."

Velocity Broadcasting partners with companies to produce high-quality, invitation-only broadcast events that deliver high-impact and consistent messages to target audiences from one location, nationwide. Velocity produces an array of presentations and events - product launches, training programs, company announcements and business meetings - that move, motivate and impact an audience far beyond any other medium. No travel costs are involved. Attendees simply visit their nearest Morton's location equipped with a Velocity HD Suite (67 Morton's locations nationwide) for an unforgettable event.

"Dining at Morton's is truly an experience," added Ames. "The Velocity concept takes that already exceptional experience to an even higher level."

The American Advertising Federation's Media Investment Survey 2007 offers further evidence of why the Velocity Broadcasting model will change the advertising paradigm:

* Seventy-three percent of those responding to the survey indicated that up to 20 percent of their advertising budget is reserved for experimentation and new media properties.

* Seventy-eight percent agreed that they are always open to new ways of using traditional media.

The survey polled nearly 1,000 advertising industry leaders across agency, media, client and other sectors. The study also revealed that the increasing rate of change is resulting in a commitment to innovation and dedication to a media mix with the proper balance of traditional and emerging media.

Seats are limited for the complimentary news conference event. To learn more about Velocity Broadcasting, visit www.VelocityBroadcasting.com. To register for the news conference, please contact Joanne Beardslee at 412.642.7700 or joanne.beardslee@elias-savion.com.