GoMobo.com Selects MX Telecom's Messaging Gateway For Text Message Food Order And Payment Service

Business Wire, March 27, 2007

Free Cross-Carrier Wireless Service Attracts Participation From Leading Fast-Food Restaurants Including Subway[R], Quiznos, Ben & Jerry's and Dunkin' Donuts

NEW YORK -- MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions, today announced at CTIA Wireless that GoMobo.com has selected MX Telecom's messaging gateway to operate its free text message food ordering and payment service for time-conscious mobile consumers. Fast food restaurants at selected locations including Subway[R], Quiznos, Ben & Jerry's and Dunkin' Donuts are currently available on the service.

MX Telecom is operating the Short Code 466626 ('GoMobo' on a phone keypad) and providing the messaging gateway and services to deliver GoMobo.com's food ordering and payment service.

"The US has gone mobile with 229 million active mobile accounts in 2007. GoMobo.com is mobilizing the food ordering process. It's drive-thru for the mobile urban consumer: the Fandango of food," said Noah Glass, GoMobo.com Founder and CEO. "We selected MX Telecom as our strategic messaging gateway provider to capture this audience. MX's technical excellence, commitment to the mobile channel, speed to market, and mature carrier relationships are core to the development and success of the GoMobo.com service."

Customers can sign up for a free GoMobo.com account online at www.gomobo.com by listing their mobile phone number, creating a password, and providing credit card information. Customers can also customize their GoMobo.com account to select favorite restaurants and food orders and create "GoCodes" - order short cuts. To place a pick-up order, consumers can simply text a GoCode to short code 466626. The restaurant accepts the order and the customer's credit/debit card is charged. A confirmation text message is sent to the customer with an alert stating when the order will be available for pick-up at the GoMobo.com Express Lane at the restaurant. At pick-up the consumer gives the cashier the last 4 digits of his/her phone number for authentication.

"We are pleased to work with a mobile-savvy company that has achieved market leadership in a number of consumer convenience markets," said Alex Moir, CEO of MX Telecom. "We look forward to working with GoMobo.com on future offerings including MoboREADY, which is a ready-time notification service, and MoboCALENDAR, a calendar-based alert service."

About GoMobo

GoMobo.com is a New York based firm dedicated to improving the on-the-go, urban lifestyle through the innovative use of mobile technology. The company was founded in 2005 by innovators in the online, technology and retailing arenas to provide a service that helps people avoid time-consuming lines and lessens the hassles of the daily grind.

About MX Telecom

MX Telecom is a leader in wireless technology. MX Telecom offers an easily accessible gateway to data, voice and video messaging services including 2-way and premium SMS, multimedia messaging, interactive voice response, location-based services, video short codes, Internet and TV related solutions.

MX Telecom works with many of the world's top wireless carriers and maintains direct connections to dozens of wireless carriers across North America, Europe and around the world for SMS, MMS, Video, Voice and Location-based services. MX Telecom is available on the web at www.mxtelecom.com.