InsideView Announces Integration With Salesforce.com and SugarCRM

Business Wire, March 28, 2007

New Version of InsideView Opportunity Intelligence Boosts Sales for SFA/CRM User Community

SAN BRUNO, Calif. -- InsideView, the on-demand sales intelligence service provider, today announced advanced integrations of its Opportunity Intelligence technology with Salesforce.com AppExchange and SugarCRM SugarExchange. Now users of these leading Sales Force Automation (SFA) and Customer Relationship Management (CRM) solutions have easy access to account profile information.

"InsideView's Opportunity Intelligence service gives me immediate visibility into opportunities as they occur," said John Carver, Business Development, SuccessFactors. "I then can act quickly because the service not only provides precise information on the company and opportunity, it also identifies my business connections to the prospect. The opportunities found by InsideView bring a true sense of urgency to the selling day - and my prospects are responding as a result of this compelling momentum."

InsideView is a comprehensive on-demand sales intelligence service that offers an automated approach to customer research and lead list generation to deliver qualified leads in less time. In addition to thousands of account and contact profiles, InsideView includes selling trigger analysis and relationship mining technology that enables sales representatives to sell strategically.

With Opportunity Intelligence, Salesforce.com and SugarCRM users now can set industry- and application-specific selling triggers to detect opportunities. Triggers can identify companies undergoing leadership changes, firms rolling out new products, or those that are making acquisitions or expanding operations. It also is easy to find out about positive or negative financial results, such as when a company is exceeding or falling short of sales expectations or the performance of its competitors.

"In supporting the SFA/CRM ecosystem, we are making sales reps more productive," said Umberto Milletti, InsideView co-founder and CEO. "The tight integration of our Opportunity Intelligence service with Salesforce.com and SugarCRM means sales reps spend far less time researching prospects and can focus on those deals that are much more likely to close in the quarter."

About InsideView

InsideView is the pioneer and leading provider of Opportunity Intelligence, a new class of sales performance technology. Opportunity Intelligence automatically discovers rich selling opportunities, notifies salespeople in real time, and delivers critical information on companies and connections needed to engage customers and close sales. InsideView dramatically reduces cold calling and research, revolutionizes prospecting, drives higher sales, and builds high-performance pipelines. Founded in 2005, InsideView is headquartered in San Bruno, California with operations in Cincinnati, Ohio and Hyderabad, India. For more information, visit www.insideview.com