Business Services Industry
Buy Me Some Pizza and Cracker Jack: California Pizza Kitchen and Los Angeles Dodgers Hit Home Run Deal
Business Wire, March 30, 2007
LOS ANGELES -- California Pizza Kitchen (CPK) (NASDAQ: CPKI), home of the Original BBQ Chicken Pizza and other innovative hearth-baked pizzas, made-to-order pastas, creative salads, appetizers, soups, sandwiches and desserts, announced today they are continuing as the exclusive pizza supplier for the Los Angeles Dodgers and have signed a three-year contract with the team. Three of CPK's popular premium pizza menu items: Original BBQ Chicken, Cheese and Pepperoni Pizzas will be sold at Dodger Stadium.
Baseball fans will be treated to the hugely popular CPK pizzas they have come to love and crave, but until recently, could not find during one of their favorite sporting events. Now, America's top pastime and food favorite are available together.
"Our partnership with the Los Angeles Dodgers is an exciting arena from which to grow the CPK brand," stated Rick Rosenfield, co-founder and co-CEO of California Pizza Kitchen. "Millions already know and love our pizzas, and now all Southern California baseball fans will be able to enjoy CPK's popular offerings."
"California Pizza Kitchen is pleased to be the official pizza of Major League Baseball in Southern California, represented in both American and National League baseball stadiums," added Larry Flax, co-founder and co-CEO of California Pizza Kitchen.
The company, which has 59 locations throughout Southern California, can now be found at Dodger Stadium on the Field, Loge, Reserve levels and in both the right and left field pavilions. CPK pizzas will also be offered via roving vendors in seating areas.
About CPK
California Pizza Kitchen, Inc., founded in 1985, is a leading casual dining chain. Of the chain's 210 restaurants, 180 are company-owned and 30 operate under franchise or license agreements. There are 26 CPK ASAP locations, 11 of which are company-owned and 15 are franchised. Another company-owned concept is LA Food Show Grill & Bar, which currently has one location in Manhattan Beach, California. The company's full-service restaurants feature an imaginative line of hearth-baked pizzas, including the original BBQ Chicken Pizza, and a broad selection of distinctive pastas, salads, soups, appetizers and sandwiches. The company also has a licensing arrangement with Kraft Pizza Company, which manufactures and distributes a line of California Pizza Kitchen premium frozen pizzas. Children who dine at California Pizza Kitchen choose from an extensive menu, recently named "The Best Kids Menu in America" by Restaurant Hospitality Magazine. For more details, visit www.cpk.com.
Cracker Jack is a registered trademark of Frito-Lay.
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