Attensa Opens Free Public Beta of First Attention Driven RSS Reader for Microsoft® Outlook® 2007

Business Wire, March 5, 2007

Optimized Outlook Performance, Intelligent Prioritization, Persistent Search, Tagging, One Click Blog Re-Publishing, Built-in Media Player for Podcasts and River of News View Added to Enterprise RSS Reader for Microsoft[R] Outlook[R] 2007

PORTLAND, Ore. -- Attensa, Inc., the leading developer of RSS software for businesses, announced a free public beta for Attensa for Outlook 2007 today. The new beta version builds on the integrated RSS capabilities in the new version of Microsoft Outlook 2007 by optimizing Outlook performance and adding a complete set of tools for receiving and managing critical business information while helping to cut through information overload with AttentionStream processing. Attensa AttentionStream processing continuously analyzes behaviors as RSS subscriptions are scanned and articles are read. It automatically pulls the articles and feeds the reader finds to be most important to the top.

Consumer social media sites have been the driving force behind the early adoption and use of RSS. Microsoft's integration of RSS in Vista, IE7 and Outlook 2007 drive the further adoption of RSS by opening the eyes of business users to the advantages of using Web feed workflows to get the right information to the right people at the right time.

Attensa for Outlook is the first RSS reader designed specifically for enterprise use. The Attensa for Outlook 2007 feature set and functionality were developed using in-depth feedback from IT professionals and corporate information workers in organizations where tens of thousands of desktops are using Attensa for Outlook.

The Attensa for Outlook 2007 beta is free and can be downloaded at http://www.attensa.com/beta

Attensa for Outlook 2007 Highlights:

* Optimized Outlook performance: Separate PST files for RSS feeds

By default Outlook 2007 stores RSS subscriptions in the users Exchange mailbox. In enterprise environments with limits on mailbox size, these files can fill up - FAST. Combining RSS articles with email can dramatically slow Outlook performance. To optimize Outlook performance, Attensa for Outlook 2007 stores feeds in a separate file. This speeds up Outlook performance, cuts storage requirements and makes feeds and articles available for offline reading.

* Update feeds and delete articles on defined schedule

Outlook 2007 updates feeds at the same time it is sending and receiving email. This dual updating can significantly slow Outlook performance. Attensa for Outlook 2007 provides custom scheduling for updating RSS feeds. Users can set up schedules for specific feeds. Feeds are updated independently from email. And, with Attensa for Outlook 2007, users can update all of their feeds on demand by simply using the "update now" button. Users can also define schedules for automatically deleting "read and unread" articles. With Outlook 2007, users must clean out folders manually.

* Safe and Secure Subscriptions to Internal and External RSS feeds

As more businesses are looking at RSS as a communication vehicle that can handle sensitive financial, development and supply chain information, the need for a safe secure transmission of information is paramount. Attensa for Outlook 2007 handles secure feeds with authentication credentials to insure critical information is only being read by the people authorized to receive it. Outlook 2007 has no capability to receive secure feeds. With Attensa for Outlook users have the ability to strip out potentially malicious attachments and to set up lists of blocked feeds and enclosures.

* Advanced compatibility and synchronization with the Microsoft RSS Platform

Attensa for Outlook 2007 synchronizes with the new Microsoft RSS Platform. By leveraging the Microsoft Common Feed Store, RSS feeds added using Attensa for Outlook, Internet Explorer 7 or Windows Vista, will automatically be synchronized for a seamless user experience. Attensa RSS readers are integrated across communication devices and systems for a seamless user experience. With Attensa RSS readers you can access your RSS feeds anywhere - in Outlook, on the Web and on mobile devices. The Attensa AttentionStream synchronization monitors every action from updating feeds, reading and deleting articles, subscribing to new feeds and adding tags are instantly synchronized in Outlook, online and on your mobile phone or PDA.

* Predictive Ranking AttentionStream

Attensa's AttentionStream[TM] technology uses predictive ranking to continuously observe and analyze how users read and process RSS articles and subscriptions. Through this ongoing analysis of AttentionStream[TM] data, including the time and frequency that feeds are accessed and articles read, deleted and ignored, Attensa for Outlook 2007 displays feeds in a prioritized list based on the likelihood they will be of interest to the reader. Priorities are constantly refined as the continuous stream of attention is processed. Attensa for Outlook 2007 lets users choose how they want subscriptions and articles presented. Subscriptions can be displayed in a "River of News" view that simulates a single news feed, regardless of how many RSS feeds the user has subscribed to.