Tridion Receives "Positive" Rating in Leading Analyst Firm's Report on Web Content Management Vendors

Business Wire, March 6, 2007

NEW YORK -- Tridion, a leading global provider of web content management (WCM) software solutions, today announced that it has received a "Positive"" rating for Web Content Management from leading industry analyst firm, Gartner, Inc. 14 vendors were evaluated in Gartner's "MarketScope for Web Content Management, 2007"1.

Referring to the WCM market, the report cites: "the technology is becoming interesting again, and the sector is enjoying double-digit growth. WCM specialists, and the WCM leaders among ECM vendors, have adopted a Web-facing application/solution strategy to differentiate WCM from other parts of the ECM suite. They are focusing their development and marketing of front-end functions such as deployment, site management, analytics and personalization." The report also notes that, "Increasingly, however, "user" means the Web-site visitor, the content's ultimate audience. And with that user now a participant as well as a reader, business units are looking to their WCM systems to enable high level external processes such as marketing, customer support and relationship management on external sites internal processes like training, collaboration and employee self-service, and Web-centric processes such as advertisement insertion and search engine optimization."

"We think Gartner's Positive rating of Tridion validates the impressive growth and momentum we have achieved as a company in the last year, from the establishment of our US headquarters in New York to the addition of many high profile brands to our customer roster, said Erik Aeyelts Averink, President Products & Solutions, of Tridion. "We believe our focus on enabling organizations to deliver consistent, interactive and highly targeted customer experiences in multiple languages across multiple Web sites and channels is very much in line with the key market trends outlined by Gartner in the report."

Gartner gives a "Positive" rating to a company that "is strong in multiple areas, and is large enough to sustain a strategy for growth across a substantial market domain," and states that "Potential customers should shortlist the vendor to meet their specific needs."

The MarketScope is copyrighted January 30, 2007 by Gartner, Inc. and is reused with permission. The MarketScope is an evaluation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the MarketScope, and does not advise technology users to select only those vendors with the highest rating. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Gartner

Gartner, Inc. (NYSE: IT) delivers the technology-related insight necessary for its clients to make the right decisions, every day. Gartner serves 10,000 organizations, including chief information officers and other senior IT executives in corporations and government agencies, as well as technology companies and the investment community. The Company consists of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, U.S.A., and has 3,700 associates, including 1,200 research analysts and consultants in 75 countries worldwide. For more information, visit www.gartner.com.

About Tridion

Tridion is the leading provider of best of breed enterprise class Web Content Management solutions. Tridion's solutions empower enterprises to provide compelling, consistent and personalized customer experiences across multiple web sites in multiple languages and through multiple (online) channels. Its unique 'Building Block' architecture and 'BluePrint Management'[TM] technology allow enterprises to vastly improve customer experience by providing a consistent corporate image, multilingual localized content, accelerated time-to-market, and overall improvement of content quality, all while reducing operational costs. Over 400 customers rely on Tridion's Web Content Management solutions, including ABN AMRO, Agfa, Alcatel, Canon, Goodyear, Heineken, Honda, KLM, Renault, Suzuki, Toyota, ING, ReedElsevier, and Unilever.

For more information please visit our web site at www.tridion.com, telephone 800-820-5621.

1 Gartner, Inc. "Market Scope for Web Content Management, 2007", by Lou Latham, January 30, 2007.