McElroy Inc. Enhances Web Analytics Capabilities with WebSideStory HBX™ Analytics Certification

Business Wire, March 6, 2007

Agency to Host Free March 21 Webinar on Practical Tips for Leveraging HBX Analytics and Other Data Analysis Tools

MARINA DEL REY, Calif. -- Interactive marketing agency McElroy Inc. has earned an HBX Analytics Certified Partner designation from WebSideStory, a leading provider of real-time customer intelligence solutions. With this new certification, McElroy Inc. can now better help clients translate real-time data from WebSideStory's on-demand Web analytics solutions into actionable Web strategies for improving customer acquisition, conversion and profit potential.

"We know that the insight into online visitor and customer behavior provided by HBX Analytics helps us provide tremendous value to clients, not only in terms of improved Web site performance but also the ability to turn online tactics into measurable profit-building tools," said Dani Mariano, vice president of business insights at McElroy Inc. "Becoming an HBX Analytics Certified Partner is a key part of McElroy's strategy to offer clients critical business insights and informed marketing strategies that can truly improve the bottom line."

For companies interested in practical, proven tips on using tools like HBX Analytics to improve marketing program return, McElroy Inc. will be hosting a free Webinar titled "Prescriptive Analytics: Go Beyond the 'Data Dump' to Make a Difference on Your Bottom Line," on Wednesday, March 21 at 10 a.m. pacific standard time. Registration for the free Webinar is available at www.mcelroyla.com.

"With its unique data analytics capabilities and experience in all aspects of interactive marketing, McElroy is a solid addition to WebSideStory's exclusive list of HBX Analytics Certified Partners," said Pelin Wood, senior vice president of marketing at WebSideStory. "McElroy will be a valuable resource in helping HBX Analytics clients optimize their Web initiatives based on customer intelligence and improve their business results."

To date, McElroy Inc. has improved Web site performance for many of its clients by leveraging HBX Analytics. For example, the agency has been successful at dramatically improving the number of quote completions for an auto insurance client and driving major Web site redesigns as a result of detailed analysis of online visitor behavior for consumer packaged goods companies.

WebSideStory HBX Analytics training and consulting is just one of the unique services offered by McElroy's Business Insights division. The division also offers proprietary customer satisfaction tools that help clients measure and improve the sales value of their relationship marketing programs. When integrated with HBX Analytics, these tools enable McElroy Inc. to provide clients with customized, data-driven strategies for increasing customer satisfaction, brand loyalty, sales and profitability.

WebSideStory's HBX Analytics is an in-depth, comprehensive and highly scalable on-demand Web analytics solution, delivering up-to-the second insight into online visitor and customer behavior. HBX Analytics expands the dimensions of analysis beyond the tracking of traditional HTML to include Web 2.0 technologies and content.

About McElroy Inc.

With expertise spanning creative, marketing, technology and business analytics, McElroy is a full-service interactive marketing agency that delivers effective, measurable multi-media campaigns born from expert data analysis and actionable consumer insights.

McElroy's core offerings include interactive, database and relationship marketing services that form a centralized online control point for clients' integrated marketing campaigns. An award-winning, independently-owned agency that has served clients including Nestle, Kraft, Heinz, Sara-Lee, Creative Artists Agency, Alterna Hair Care, 21st Century Insurance, Comcast and numerous other well-known brands, McElroy is one of Los Angeles' longest running ad firms and has been a pioneer of numerous marketing innovations over its more than 50-year history. For more information, visit www.mcelroyLA.com.