EA Kicks-Off Online Music Competition Featuring Singing Sensation Lily Allen

Business Wire, March 6, 2007

REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced The Sims[TM] 2 Seasons Simlish Contest, an online music competition that unites singing sensation Lily Allen, aspiring singers and video game players from around the world. This groundbreaking contest invites would-be superstars to record their own version of Lily Allen's hit single, "Smile," at EA's online music community, SingShot http://www.singshot.com/SimsLily.> Fans are expected to sing "Smile" in Simlish--the native language used by characters in The Sims[TM] games. For inspiration, contestants are encouraged to check out Lily's own Simlish version, which is included in The Sims[TM] 2 Seasons, the latest addition to the popular video game franchise, The Sims. They also can get feedback on their song from the SingShot community which allows users to share their recordings with friends, rate and comment on other members' tracks and customize recordings with photos and videos.

Lily Allen will personally choose from among the top three ranked songs to select the 1st and 2nd prize winners. The 1st prize winner will receive a prize package valued at approximately $1390 and the chance to record a song in Simlish for possible inclusion in a future The Sims[TM] 2 video game. "Recording 'Smile' in Simlish for The Sims 2 Seasons was a fun experience!" said Allen, offering up some advice to entrants, "Singing in Simlish encourages you to be creative and to indulge your sense of humor -- two things I love doing in my music."

Additionally, fans can check out a Sims-animated video for Lily Allen's "Smile" by visiting http://sims2.com.

The winner would become part of an exclusive circle, over the years, some of the world's top talent including the Pussycat Dolls, Depeche Mode and Black Eyed Peas have recorded their hits in Simlish. "The Sims games are among the most popular in the world, having sold more than 85 million games to date," said Steve Schnur, EA's Worldwide Executive of Music and Marketing. "Lily Allen is one of the most exciting new artists we've heard in quite a while, and we're proud of this opportunity to expose her to one of the biggest and most enthusiastic audiences imaginable. Unique new talent deserves the ultimate showcase, and Lily Allen and The Sims are the perfect fit."

For more information about Lily Allen, please visit: http://www.lilyallenmusic.com/

For more information about SingShot Media, please visit: www.singshot.com

About The Sims[TM]

The Sims franchise celebrated its seventh anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims[TM] PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims[TM] Livin' Large, The Sims[TM] House Party, The Sims[TM] Hot Date, The Sims[TM] Vacation, The Sims[TM] Unleashed, The Sims[TM] Superstar and The Sims[TM] Makin' Magic. The Sims[TM] 2 shipped in September 2004 with sales already topping 5M units worldwide, it was the best selling PC game of 2004. The Sims[TM] 2 University shipped in March 2005, The Sims[TM] 2 Nightlife shipped in September 2005, The Sims[TM] 2 Open for Business shipped in February 2006 and The Sims[TM] 2 Pets shipped in October 2006. Combined sales for the franchise are approximately 85M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

NO PURCHASE NECESSARY to enter The Sims 2 Season Simlish Contest. Void in Quebec and where prohibited. Eligibility restrictions apply. Contest starts 3/6/07 and ends 4/10/07. Complete Contest rules can be found at http://www.singshot.com/SimsLily