MTV Networks and Nickelodeon Executives to Deliver Keynote Address at First-Ever Virtual Worlds Conference on March 28, 2007 in New York

Business Wire, March 6, 2007

Matt Bostwick, SVP, Franchise Development at MTV Music/Logo Group

Jeffrey B. Yapp, Executive Vice President, MTV Networks Music/Logo Group

Steve Youngwood, Executive Vice President, Digital Media, Nickelodeon and MTVN Kids and Family Group

NEW YORK -- Virtual Worlds Management today announced three senior executives from Viacom's MTV Networks will keynote at the inaugural Virtual Worlds Conference taking place March 28-29, 2007 at the Museum of Jewish Heritage in New York City. Delivering the address will be: Matt Bostwick, SVP, Franchise Development, MTV Networks Music/Logo Group; Jeffrey B. Yapp, Executive Vice President, MTV Networks; and Steve Youngwood, Executive Vice President, Digital Media, Nickelodeon and MTVN Kids and Family Group. The Virtual Worlds Conference - http://www.VirtualWorlds2007.com - is the leading event for Fortune 500 executives seeking to understand and maximize marketing, entertainment, and business strategies within virtual worlds.

"MTV Networks is innovating in the virtual world space by combining television, 2D web and 3D virtual communities in one integrated system," said Christopher V. Sherman, Executive Director of Virtual Worlds Conference 2007. "From MTV Networks' Virtual Laguna Beach and Virtual Hills to Nickelodeon's Nicktropolis, Viacom is helping define the next-generation media platforms that deliver deep, engaging experiences. Virtual worlds allow media and entertainment innovators unprecedented ways to engage consumers with the franchises they've enjoyed in front of their television screens."

Virtual Worlds Conference gives attendees an inside look at the Virtual Worlds activities of MTV Networks' MTV and Nickelodeon brands, AOL, Pontiac, Leo Burnett, Sundance Channel, GSD&M, IBM and other major brands. In addition attendees gain exclusive insight into a variety of Virtual Worlds platforms including Second Life, There.com, Multiverse, Forterra Systems, ProtonMedia, Whyville, Entropia Universe, Habbo, Areae and more.

About the Speakers

Matt Bostwick leads the team responsible for Virtual Laguna Beach and Virtual Hills, which have earned acclaim in the media/entertainment industry for creating environments where viewers can live out the story arcs and programming they see on-air. Virtual Laguna Beach and Virtual Hills are just two of several next-generation platforms that Bostwick's team is developing at MTV Networks. Other virtual worlds under development include: a global music-based experience that will unite music lovers worldwide; and LogoWorld, the ultimate exercise in user-generated content conceived from the ground up by members of the lesbian, gay, bi-sexual and transgender community.

Jeffrey B. Yapp leads the business development team for MTV Networks Music/Logo Group, extending the MTV, VH1, CMT and Logo brands into new platforms. Yapp oversees an extensive array of ventures including: DVDs, direct-to-DVD movies, console and portable video games, consumer publishing, consumer products, radio, satellite radio, direct response, HDTV and new channel and business development.

Steve Youngwood leads and manages the various MTVN Kids and Family Group brands' expansion across current and future digital platforms. He oversees the day-to-day management of the brands' growing online efforts, including the kids' targeted websites: Nick.com, Nicktropolis.com, a virtual playground for kids, TurboNick, Nickelodeon's broadband video player, the preschool/parenting websites: Nickjr.com, Noggin.com, GoCityKids.com, and parent targeted Parentsconnect.com, the teen targeted website, The-N.com, and the portfolio of family gaming websites: Neopets.com and the recently acquired Shockwave.com and Addictinggames.com.

About the Conference

Virtual Worlds Conference takes place March 28 - 29, 2007 at the Museum of Jewish Heritage in New York City. Online registration is open and attendees can save $200 by taking advantage of early registration - only $795 - until March 23, 2007. Registration information and conference details are available on to http://www.VirtualWorlds2007.com

Virtual Worlds Conference 2007 is sponsored by Electric Sheep Company, Linden Lab, Makena Technologies, IBM and ProtonMedia.

About Virtual Worlds Management

Virtual Worlds Management (VWM), a division of Show Initiative, LLC (formerly The Game Initiative), is the leading provider of trade events and media for the emerging virtual worlds industry. VWM services include the Virtual Worlds Conference series, the Virtual Worlds Weekly email newsletter and Virtual World Times, the trade news blog of the virtual worlds industry. In 2006 Show Initiative sold its portfolio of 10 game industry events, including the massively multiplayer online game (MMOG) focused Austin Game Conference to CMP Technology. More information about Virtual Worlds Management and Show Initiative can be found at http://www.VirtualWorldsManagement.com