E-LOAN Savings Customers Buck an American Trend with Saving Balances of Four Times the Industry Average

Business Wire, May 1, 2007

E-LOAN Customers Average over $40,000 in Online Savings Accounts

PLEASANTON, Calif. -- E-LOAN([R]), an online consumer direct lender, today announced that since the introduction of its no fee, high yield online savings and certificates of deposits (CD) offering in September 2006, over 41,000 customers have opened accounts with an average account balance of more than $40,000. This average account size is four times higher than those at leading industry players.

"Contrary to popular belief, savers still exist in America today - they're just looking for the right savings vehicle," said Joel Bosch, executive vice president of retail banking for E-LOAN. "Consumers that are carefully planning for their future demand simplicity, honesty, privacy and trust from their banking partners, and above all they believe that respect in banking still matters. That is why our customers have entrusted such large sums of money to E-LOAN. For these customers, our reputation matters as much to them as our high rate of return."

E-LOAN customers overwhelmingly reinforce this concept with more than 84% of customers indicating that a trusted brand is a key influencer in choosing a high-yield online savings or CD account. Additionally, more than 75% of those customers surveyed said that online security - a core value at E-LOAN - is also an important factor in that choice.

E-LOAN Savings embodies the company's core pro-consumer values of honesty, fairness and respect by providing an easy, open and competitive online savings offering that is always transparent. For example, unlike competitors whose fine print is often at odds with their advertising claims, at E-LOAN, no fees means "Absolutely No Fees" - monthly or otherwise.

The savings and CD accounts are offered by E-Loan through its parent company, Banco Popular North America. Consumers can find additional information or an application for E-LOAN Savings at www.eloan.com/savings.> About E-LOAN([R])

E-LOAN is an online consumer direct lender dedicated to providing consumers with a simple, easy and open way to obtain mortgage, auto loans, home equity loans, and online savings and certificate of deposit accounts. Since its launch in 1997, E-LOAN has drawn upon its pro consumer values to improve the lending and online savings experience in revolutionary ways. By eliminating the traditional incentive structure to charge consumers higher rates, giving consumers free access to credit scores and eliminating lender fees, E-LOAN is providing a uniquely open, fair and honest process. Protecting consumers' financial privacy is also a paramount concern, leading E-LOAN to implement industry leading privacy practices and advocate strong consumer financial privacy protection laws. Consumers have recognized E-LOAN for its trustworthiness and respect for customers. Three independent studies conducted by TRUSTe and The Ponemon Institute ranked E-LOAN as one of the Top 20 Most Trusted Companies for Privacy in America. In another independent study conducted by The Customer Respect Group, E-LOAN received the overall highest rating in the Online Customer Respect Study of North America's largest financial services firms. Since it started its operations, E-LOAN has originated and sold over $32 billion in mortgage and consumer loans.

E-LOAN is a wholly-owned subsidiary of Banco Popular North America, a New York State-chartered bank, which in turn is a wholly-owned subsidiary of Popular, Inc., a full service financial services provider with operations in Puerto Rico, the United States, the Caribbean and Latin America. E-Loan's deposit products are insured with the FDIC through Banco Popular North America. To find out more about E-LOAN and its products and services, logon to http://www.eloan.com or call 1-888-533-5333.