Business Services Industry

Viewpoint's 3D Visualization Technology Helps Scion Secure Top Spot in Recent Cisco E-Commerce Study

Business Wire, May 1, 2007

Innovative Viewpoint-Powered Vehicle Configurator Allows Scion to Outrank Major Retailers in Providing Engaging Customer Experience

NEW YORK -- Viewpoint Corporation (NASDAQ: VWPT), a leading Internet marketing technology company, today announced that its 3D visualization technology has helped Scion's Build Your Scion vehicle configurator rank highest in the Cisco Retail E-commerce Study for providing a unique customer experience for the under-35 consumer. The study ranked Scion as first ahead of 27 other major brands in North America in five categories including ease of use, personalization, content, interactions and transactions. The study results can be accessed at (http://www.marketwire.com/mw/release_html_b1?release_id=241937).

"In the retail world, a key way to remain competitive and increase engagement is to provide a rich, unique experience for the customer, and that is precisely what Viewpoint's digital 3D technology has empowered us to do," said Adrian Si, Scion interactive marketing manager. "As we strive to offer a more interactive experience for our customers, I am confident that our successful partnership with Viewpoint will continue to grow and evolve."

Viewpoint's pioneering 3D vehicle configurator technology provides Scion with the tools necessary to engage with its target audience of young, creative and individually oriented consumers through emerging capabilities that take the user experience to a new level with product personalization, content, and interaction. Additionally, the Build Your Scion configurator ties into the company's ERP systems to help aggregate Scion customer interactions online that can be used to identify and support offline purchasing behavior.

"We are truly honored to have played a part in Scion's award winning marketing efforts which have earned them recognition as the top-ranking retailer in emerging capabilities," said Patrick Vogt, CEO of Viewpoint. "The Viewpoint-powered Build Your Scion configurator offers Scion's customers a truly unique interactive experience. By leveraging our next generation 3D digital technology, Scion has emerged once again as a visionary company that understands the value of providing a more meaningful experience for customers on the Internet."

To experience the Viewpoint-powered Build Your Scion configurator first hand, please visit http://www.scion.com/bys/pub/start.do?destination=index. For additional information regarding the study referenced in this announcement, please visit http://newsroom.cisco.com/dlls/2007/eKits/ Retail_EChannel_Experience.pdf. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

ABOUT VIEWPOINT

Viewpoint is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint's creative services group, Unicast, Viewpoint's online advertising group, and KeySearch, Viewpoint's search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. More information on Viewpoint can be found at www.viewpoint.com.

The company has approximately 100 employees principally at its headquarters in New York City and in Los Angeles.

FORWARD LOOKING STATEMENTS

This press release contains "forward-looking" statements as that term is defined in the Private Securities Litigation Reform Act of 1995 and similar expressions that reflect Viewpoint's current expectations about its future performance. These statements and expressions are subject to risks, uncertainties and other factors that could cause Viewpoint's actual performance to differ materially from those expressed in, or implied by, these statements and expressions. Such risks, uncertainties and factors include those described in Viewpoint's filings and reports on file with the Securities and Exchange Commission.