Business Services Industry

RN Reaches Nearly One Million Nurses Each Month

Business Wire, May 11, 2007

Nursing Journal is Second Publication to Publish Consolidated Media Report

WOODCLIFF LAKE, N.J. -- Advanstar Communications Inc. today announced the completion of the ABC Consolidated Media Report for RN.

This ABC Consolidated Media Report provides users with a detailed analysis of the total number of nurses that are touched by the RN brand on a monthly basis. The report contains data for RN's Total Qualified Circulation, the publication's pass-along readership, RN's website, and RN's enewsletter. Compiled together, RN delivers 957,391(a) total gross contacts through these various outlets.

"For 70 years, RN has been a leader in the field," said Matt Holland, group publisher. "The information contained in our Consolidated Media Report validates the fact that close to 1,000,000 nurses look to us as a resource in print and online each month. This reach will offer an excellent return on investment for companies interested in gaining exposure to such an educated and influential audience."

Mark Rosen, circulation director, said, "While our ABC Statement demonstrates RN's high quality circulation, this new report clearly shows just how many nurses RN touches through print and online interaction each month."

For advertising opportunities in Pharma / Device and Consumer Products, please contact Michelle Reid, national sales manager, at 201-690-5346, mreid@advanstar.com. For Staffing Industry and Direct Recruitment, contact Cary Lederman, associate publisher, 410-749-3200, clederman@advanstar.com.

About the Advanstar Nursing Group

Advanstar Communications Nursing Group, a premier source of clinical and professional information for nurses and travel nurses, is comprised of RN (www.rnweb.com), RN CareerSearch, and Healthcare Traveler (www.healthcaretraveler.com). These publications provide clinical material from recognized experts, timely professional information, and career opportunities.

About Advanstar Communications Inc.

Advanstar Communications Inc. (www.advanstar.com) is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 87 events, 58 publications and directories, 125 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to "Connect Our Customers With Theirs." Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.

(a) ABC Consolidated Media Report, December 2006

COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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