Madison-Based Software Provider, Widen Enterprises, Inc., Recognized Globally

Business Wire, May 11, 2007

MADISON, Wis. -- Widen Enterprises, Inc. (www.widen.com) was recognized for excellence in overall business strategy by the research firm Frost & Sullivan (www.frost.com) in the latest World Digital Asset Management Markets study. Frost & Sullivan placed Widen on the "Hot Company Watchlist" for industry leadership in four main categories: organizational restructuring, product & pricing strategy, partnership strategy, and sales channel development.

Mukul Krishna, Global Manager of Digital Media Practice at Frost & Sullivan, added that "Widen has been one of the first few companies to provide digital asset management as a software-as-a-service provider in the market and is poised to see significant growth. The company is redefining many of its strategies to start capitalizing on these market opportunities over the coming years."

Frost & Sullivan ranked Widen as the third largest software-as-a-service provider in the digital asset management marketplace with a 10% market share. The total market in 2006 was $350 million with forecasted growth to $1.76 billion by 2013; a forecast period annual growth rate of 26%.

Widen digital asset management software provides an easy way for marketing and creative departments to share and distribute digital media such as images, videos, presentations and brochures. Widen delivers the software as a service through the internet, instead of installing hardware or software on the client site. Widen creates the software and manages the hardware out of the corporate headquarters in Madison.

"Recognized by one of the leading market research firms in our industry is an honor," commented Matthew Gonnering, Director of Sales & Marketing at Widen. "We are primed for tremendous growth by delivering this software through a web browser; it doesn't make economical sense for companies to install software on-site when lower cost, faster deployment, and better supported architectures are available."