North Plains Emerges as Digital Asset Management Market Leader Based on Latest Frost & Sullivan Research

Business Wire, May 14, 2007

Leading International Consulting Firm Identifies North Plains as Overall Market Leader in Digital Asset Management Space

TORONTO -- North Plains, the leading provider of digital asset management (DAM) software and solutions, once again has emerged as the leader in the Digital Asset Management market based on the latest global analysis from Frost & Sullivan. Frost & Sullivan, a leading international consulting firm, conducted extensive analysis on the growing Digital Asset Management market throughout the 2006 calendar year compared to 2005. North Plains has been identified as an organization to continue its strong growth through 2007 by the firm. Also, Frost & Sullivan forecasts the market to grow at a very healthy double digit growth rate through the forecast period, 2007 to 2013.

The Frost & Sullivan World Digital Asset Management report identified more than 70 vendors worldwide that provide Digital Asset Management capabilities and highlighted North Plains' TeleScope as a technologically robust and extremely modular solution that meets the needs of customers in any vertical market. North Plains' out-of-the-box enterprise digital asset management solution can support over 300 different media types and formats. "North Plains has always maintained a very strong technology leadership position in the industry since its inception, and with an increased focus on marketing over 2007, the company is well poised to accelerate its growth strategy and strengthen its global market presence," explains Mukul Krishna, Global Manager of the Digital Media Practice for Frost & Sullivan.

"Since our inception, our focus has been to provide the most comprehensive, best-of-breed solution available in the market," said Hassan Kotob, CEO of North Plains Systems. "This acknowledgement from such a distinguished firm as Frost & Sullivan, confirms our efforts over the past decade to continue to provide the industry's most complete Digital Asset Management platform."

North Plain's flagship solution, TeleScope Enterprise, is optimized to support multiple lines of business whose reach extends across dispersed geographies or business centers. TeleScope Enterprise is designed to meet the global business challenges of companies looking to create an end-to-end digital media supply chain that supports the creation, integration and repurpose of rich media and time-based information in mission critical applications.

For more information on the report by Frost & Sullivan, visit the firm's Web site at www.frost.com.

About Frost & Sullivan:

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective, and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit www.frost.com.

About North Plains Systems Corp.

Founded in 1994, North Plains Systems Corp is the leading provider of digital asset management solutions. Its pioneering technology, focus, and vision have been recognized throughout the industry and are evident in such innovative products such as TeleScope Enterprise 8.3 and TeleScope Video Manager 2.0. With its agnostic approach to managing digital assets, over 450 customers benefit from North Plains' expertise in delivering industry defining solutions for video asset management, digital media management & distribution, centralization, workflow optimization, and virtual collaboration. Customers include AOL, Boeing, Bowling Green State University, Gallaudet University, Harcourt, HarperCollins Publishers, Microsoft, Ogilvy and Mather, Playboy, Publicis Groupe, Publishers Clearing House, Rodale Inc, Sony Pictures Entertainment, Thomson Learning, The Utah Education Network, Viacom, and Warner Bros. For further information please visit www.northplains.com.