Business Services Industry

Edmunds.com Can Provide Commentary on Chrysler Group Sale to Cerberus

Business Wire, May 14, 2007

WHAT: New York-based private equity group Cerberus Capital Management
      has purchased an 80.1 percent majority stake in Chrysler Group
      from DaimlerChrysler for $7.4 billion. The new company,
      Chrysler Holding LLC, will include Chrysler, Dodge, Jeep and
      Chrysler Financial Services, and will assume responsibility of
      pension and healthcare costs.

      "When Cerberus recently hired former Chrysler manager Wolfgang
      Bernhard as a consultant, it became clear that the company was
      very interested in taking over Chrysler," said Michelle Krebs,
      Senior Editor of Edmunds' AutoObserver.com. "Having a former
      insider on their team will help, but it's likely to be a
      difficult road ahead as Cerberus tries to get its arms around an
      organization with limited product appeal, thousands of nervous
      employees and challenging union relationships. That being said,
      it is in Cerberus' best interest to make Chrysler successful --
      so they can expand it for their own benefit or to sell it off in
      the future for more than they paid for it."

      "Chrysler can really benefit from private ownership. Now its
      leaders can focus on the day-to-day business of running a car
      company without analysts looking over their shoulders
      scrutinizing quarterly reports," continued Michelle Krebs,
      Senior Editor of Edmunds' AutoObserver.com. "One of the reasons
      the Japanese automakers, particularly Toyota and Honda, are so
      successful is that they focus on the long term. This is
      something American automakers have been unable to do because of
      the short term pressures of the stock market."

      "In April, Chrysler Group's incentives reached an average of
      $4,250 per vehicle - almost $2,000 higher than the industry
      average," said Edmunds.com's Senior Analyst Jesse Toprak.
      "Despite the intense marketing support, Chrysler's retail sales
      have been steadily slipping. They desperately need to introduce
      vehicles that take hold the way the 300, PT Cruiser and Town and
      Country did in their days."
[TABLE OMITTED]

For more background on Chrysler, please review the Edmunds' AutoObserver.com Chrysler page at http://www.autoobserver.com/chrysler/index.html.>

WHO: Edmunds.com has a number of experts that are available to discuss
     this topic, including:

     -- Edmunds.com President Jeremy Anwyl (Los Angeles)
     -- Edmunds' AutoObserver.com Senior Editor Michelle Krebs
        (Detroit)
     -- Edmunds.com Senior Analyst Jesse Toprak (Los Angeles)
     -- Edmunds' AutoObserver.com Analyst Alex Rosten (Los Angeles)
     -- Edmunds.com Editorial Director Kevin Smith (Los Angeles)
     -- Edmunds.com Editor In Chief Karl Brauer (Los Angeles)
CONTACT: To learn more or to speak with an Edmunds.com expert, please
         contact Jeannine Fallon or Chintan Talati at 310-309-4900 or
         pr@edmunds.com.
COPYRIGHT 2007 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Thompson Gale