Business Services Industry
Edmunds.com Can Provide Commentary on Chrysler Group Sale to Cerberus
Business Wire, May 14, 2007
WHAT: New York-based private equity group Cerberus Capital Management
has purchased an 80.1 percent majority stake in Chrysler Group
from DaimlerChrysler for $7.4 billion. The new company,
Chrysler Holding LLC, will include Chrysler, Dodge, Jeep and
Chrysler Financial Services, and will assume responsibility of
pension and healthcare costs.
"When Cerberus recently hired former Chrysler manager Wolfgang
Bernhard as a consultant, it became clear that the company was
very interested in taking over Chrysler," said Michelle Krebs,
Senior Editor of Edmunds' AutoObserver.com. "Having a former
insider on their team will help, but it's likely to be a
difficult road ahead as Cerberus tries to get its arms around an
organization with limited product appeal, thousands of nervous
employees and challenging union relationships. That being said,
it is in Cerberus' best interest to make Chrysler successful --
so they can expand it for their own benefit or to sell it off in
the future for more than they paid for it."
"Chrysler can really benefit from private ownership. Now its
leaders can focus on the day-to-day business of running a car
company without analysts looking over their shoulders
scrutinizing quarterly reports," continued Michelle Krebs,
Senior Editor of Edmunds' AutoObserver.com. "One of the reasons
the Japanese automakers, particularly Toyota and Honda, are so
successful is that they focus on the long term. This is
something American automakers have been unable to do because of
the short term pressures of the stock market."
"In April, Chrysler Group's incentives reached an average of
$4,250 per vehicle - almost $2,000 higher than the industry
average," said Edmunds.com's Senior Analyst Jesse Toprak.
"Despite the intense marketing support, Chrysler's retail sales
have been steadily slipping. They desperately need to introduce
vehicles that take hold the way the 300, PT Cruiser and Town and
Country did in their days."
[TABLE OMITTED]
For more background on Chrysler, please review the Edmunds' AutoObserver.com Chrysler page at http://www.autoobserver.com/chrysler/index.html.
>WHO: Edmunds.com has a number of experts that are available to discuss
this topic, including:
-- Edmunds.com President Jeremy Anwyl (Los Angeles)
-- Edmunds' AutoObserver.com Senior Editor Michelle Krebs
(Detroit)
-- Edmunds.com Senior Analyst Jesse Toprak (Los Angeles)
-- Edmunds' AutoObserver.com Analyst Alex Rosten (Los Angeles)
-- Edmunds.com Editorial Director Kevin Smith (Los Angeles)
-- Edmunds.com Editor In Chief Karl Brauer (Los Angeles)
CONTACT: To learn more or to speak with an Edmunds.com expert, please
contact Jeannine Fallon or Chintan Talati at 310-309-4900 or
pr@edmunds.com.
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