Dorel Juvenile Group Launches Innovative, Eco-Friendly Car Seat Carry Bag

Business Wire, May 14, 2007

CANTON, Mass. -- Dorel Juvenile Group USA, a part of Dorel Industries Inc. (TSX: DII.B, DII.A), is set to launch the Cosco[R] Scenera[TM] convertible car seat packaged in the first-ever eco-friendly travel and storage bag - available at Wal-Mart. The patent-pending carry bag was designed largely in an effort to help conserve natural paper resources. It replaces the standard large corrugated box, saving an estimated 2,700-plus trees a year.

"Developing the idea of a car seat carry bag, from concept to reality, was both a packaging challenge and a team effort. Working with our manufacturing and marketing teams, we tested a number of designs and materials over a period of two years. The end result was a design that has great benefits for the consumer, the environment and our company," said Dorel Juvenile Group's package engineer and designer of the bag, David Foster. "We have eliminated over 65 tons of paperboard waste and cut warehouse and transportation costs by 33 percent, while giving the consumer the added value of a reusable carry bag, at no additional cost."

The Cosco[R] Scenera[TM], available in May at Wal-Mart, is a convertible car seat designed to fit children 5-35 lbs. rear-facing and 22-40 lbs. forward-facing. Its new travel and storage bag features a handle and will also soon feature an ID tag so consumer travel with the seat is easier. The car seat is also now easily visible to consumers as a result of the clear packaging and is protected during storage.

"This unique design has enabled us to fit more product when shipping, saving on diesel fuel and reducing greenhouse gases," said Dorel Juvenile Group's director of marketing for car seats, David Amirault. "The reduced size of the package also frees up valuable warehouse space."

The Cosco Scenera convertible car seat features a 5-point internal harness system with four harness locations that are height adjustable to fit a growing child, and an up-front harness adjustment, making it easier to get a snug fit. It can be installed using a vehicle's LATCH system or the vehicle's seat belt in both the rear- and forward-facing modes. The seat also includes a detachable cup holder for spill-free riding. It retails for $49.84.

To learn more about Cosco and its complete line of car seats, please visit coscojuvenile.com.

About Dorel

Dorel Industries Inc. (TSX: DII.B, DII.A) is a global consumer products company engaged in the designing, manufacturing and marketing of a diverse portfolio of powerful consumer brands, sold through its Juvenile, Home Furnishings and Recreational/Leisure segments. Headquartered in Montreal and with significant operations in the United States and Europe, Dorel employs approximately 4,700 people in 15 countries. Annual sales are U.S. $1.8 billion and are made in over 60 countries worldwide. Dorel Juvenile Group USA markets the Cosco, Quinny, Maxi-Cosi and Safety 1st brands as well as Eddie Bauer and Disney Baby licensed products.