Agency.com and PermissionTV Partner to Offer Custom Broadband Video Experiences

Business Wire, May 15, 2007

NEW YORK -- At the Streaming Media East 2007 Conference, PermissionTV, a leading Internet TV technology platform provider, and Agency.com, a leading interactive agency, today announced a strategic alliance to collaborate and deliver compelling, custom broadband video experiences for their respective clients and prospects.

Agency.com will use the PermissionTV platform to offer its clients rich broadband video experiences that are highly interactive, visually appealing and will create a valuable one-to-one relationship with their target audience. PermissionTV's advanced technology platform includes an innovative, Adobe Flash[TM]-based framework and development environment, which allows Agency.com's designers and developers to build original broadband experiences. This platform is designed to be highly customizable to meet the branding requirements of interactive agencies - offering total design freedom and flexibility with no pre-set templates or rules.

"PermissionTV's tools make it easy to develop a unique broadband video experience for our clients looking to create an interactive Web experience that increases brand awareness, drives sales leads and creates communities," said Matthew Schultz, VP Technology, Agency.com. "PermissionTV's focus on the user experience is unparalleled, and our Flash developers and designers look forward to working with PermissionTV to deliver compelling interactive consumer video experiences."

"The growing Agency.com and PermissionTV client bases are clamoring for creative branding experiences that leverage high quality video on the Web," said David Graves, Chairman, PermissionTV. "We look forward to taking advantage of Agency.com's expertise to build front-end user experiences for our own clients. The combination of Agency.com's creative team and Flash technology skills coupled with our smart Flash framework API and tool set makes this a powerful combination for our respective clients."

About Agency.com

Agency.com is a leading interactive agency. Agency.com (www.agency.com) creates engaging interactive consumer experiences for brand focused clients such as British Airways, IKEA, Energizer, T-Mobile and Dulux. It has been doing this since 1995. Headquartered in New York, Agency.com has eleven offices worldwide including, Amsterdam, Brussels, Chicago, Dallas, Dublin, London, Milan, Rome, San Francisco and Shanghai. Agency.com is a TBWAY= company and is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About PermissionTV

Based in Waltham, Mass., PermissionTV (www.permissiontv.com) is a technology platform for media companies and content owners to create and distribute high quality television programming via the Internet. Founded by seasoned television, media and technology veterans, PermissionTV is the first solution to combine the high quality television viewing experience with the interactivity and permission marketing aspects of the Web. For more information, see www.permissiontv.com.

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