Research and Markets: The Introduction of Telstra's Next G Network Has Prompted an Exponential Growth in the 3G Market Segment

Business Wire, May 15, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c56711) has announced the addition of "Australian Mobile Market, 2006 Review & 2007-2011" Forecast to their offering.

This research report presents a snapshot of the Australian Mobile market for the year ended December 2006, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue. It also provides a forecast for 2007-2011.

Australia's mobile market marked another key milestone in 2006, with penetration inching towards 100% of the population. Increasing saturation, slower growth and falling profit margins remained the industry's key characteristics. The most notable development last year was the introduction of Telstra's Next G network, prompting an exponential growth in the 3G market segment.

Produced annually as the flagship report in Telsyte's Market Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian mobile market by providing:

- A snapshot of the Australian mobile market for the year ending December 2006, featuring the market's key performance indicators (KPIs), including subscribers, revenue and ARPU, by network generation (2/2.5G vs. 3/3.5G), by technology (GSM vs. CDMA), by service (voice vs. non-voice), by non-voice application type (messaging, broadband, content), by user segment (business vs. consumer), and by billing status (prepaid vs. postpaid);

- Brief profiles of the four major mobile carriers and MVNOs, including their 2005 and 2006 KPIs, strategies, activities, and the range of smart phones they carried;

- Analysis of industry trends and outlook with discussions on technology and regulatory developments, as well as trends and mobile application adoptions by businesses and consumers;

- Telsyte's five-year forecast of the market from 2007 to 2011 in terms of subscribers, revenue and ARPU, by network generation, service, non-voice application type, user segment, and billing status;

- A comparative five-year forecast of 3G-based mobile broadband vs. WiMAX-based wireless broadband markets; and

- Conclusion and recommendations.

Published simultaneously with this study are two other Market Analysis and Forecast Series reports, namely:

- Australian Telecom and Fixed Line Market, 2006 Review & 2007-2011 Forecast

- Australian Enterprise Telephony Market, 2006 Review & 2007-2011 Forecast

Areas covered:

- Australian Mobile Market Review

- 2007-2011 Market Forecast And Outlook

- Conclusion And Recommendations

- Related Research

For more information visit http://www.researchandmarkets.com/reports/c56711