Penn National Gaming, Inc., Trump Entertainment Resorts, Inc. and MGM Mirage Are among the Companies Competing in the Casino and Casino-Style Gambling Industry in the U.S

Business Wire, May 15, 2007

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c56945) has announced the addition of Casino and Casino-style Gambling in the United States 2006 to their offering.

This report thoroughly analyzes all aspects of the casino and casino-style gambling industry, including revenue in five major segments, and growth opportunities by type of casino, region, and demographics. The author analyzed Simmons NCS data to get a clear picture of who gambles and who doesn't, and then conducted an extensive proprietary survey that explains why people go to casinos, what they do there, and their likes and dislikes about casino culture. This industry attracted visits from a third of all adults in 2006, so there are many positive feelings stretching across all demographics. In fact, casinos are the number one place that comes to mind when many Americans think of fun and entertainment.

The U.S. casino industry includes racetrack casinos (racinos), card rooms, commercial casinos, tribal-run casinos and riverboat casinos. It also includes online casinos, illegal in the U.S. and operated offshore. These have proven giant revenue generators and are contributing substantial growth in the industry, even as physical casinos enjoyed one of the best periods ever during 2001-06, and particularly during 2004-06.

To understand why the casino industry has done so well during 2001-06, the author also looks into semi-related or seemingly unrelated areas of entertainment and communication. For instance, television poker and blackjack tournaments have groomed a new, younger generation for gaming and turned gambling into a celebrity sport. Did you know that the most frequent online gamblers are aged 18-24? Or, how digital television could transform casino gambling? There is no doubt that the casino industry was built with the participation of older adults, but who will take over once the youngest Baby Boomer turns 45 in 2009? These and many more questions are answered in this report.

Key Topics:

Scope and Themes

What you need to know

Definition

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Casino industry expansion grows market

Customers retain power in determining growth

International markets lead to new growth opportunities

Gulf Coast hurricanes affect Southern market

Television renews gaming popularity among youth

Visiting a casino is one of America's most popular forms of leisure and entertainment

Who visits casinos

Who does not visit casinos

Amount spent

Type of gambling activities engaged in, attitudes towards gambling, and what would make you visit more often

Online gambling on the rise

Consolidation at the top of the industry, but competition still strong

Future trends and forecast

Market Drivers

Market Size and Trends

Market Segmentation

Geographic Distribution

Supply Structure

Advertising and Promotion

The Consumer

Future and Forecast

Appendix: Trade Associations

Companies Mentioned:

- Harrah's Entertainment, Inc.

- MGM Mirage

- Boyd Gaming Corp.

- Trump Entertainment Resorts, Inc.

- Isle of Capri Casinos, Inc.

- Foxwoods Resort Casino

- Mohegan Sun Resort and Casino

- Penn National Gaming, Inc.

- Station Casinos, Inc.

- Aztar Corporation

- Ameristar Casinos, Inc.

For more information visit http://www.researchandmarkets.com/reports/c56945.>

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