Samsung Develops Mobile Phone Memory Card With Record Storage Capacity

Business Wire, May 17, 2007

SEOUL, South Korea -- Samsung Electronics Co., Ltd., the world leader in advanced semiconductor technology solutions, today announced that it has developed an 8Gigabyte (GB) microSD (Secure Digital) memory card, a size optimal for today's multimedia mobile phones. Featuring the highest capacity today for a microSD card, the new fingernail-sized card is capable of storing 2,000 MP3 music files, 4,000 digital photos, or approximately five DVD-quality movies.

SD cards, to date, have been largely used for data storage in digital still cameras and increasingly in televisions. MicroSD cards, which are a quarter the size of an SD card, are backward compatible with SD cards using an extender, to allow multimedia files downloaded by mobile phones to be easily displayed on other media.

With a read speed of 16 Megabytes (MBs) per second and a write speed of 6MB/s, Samsung's 8GB microSD card well exceeds the Speed Class 4 SDHC (Secure Digital High Capacity) standard which requires a data write speed of 4MB/s. This is also much faster than the SD Speed Class 2 designation carried by most competing microSD cards currently on the market.

This achievement is the latest in a string of record-breaking improvements in flash memory cards for Samsung as it continues to aggressively pursue its goal of being the development leader for the SD card market, as well as the competing MMC (multimedia card) market.

The market research firm Dataquest predicts that the memory card market as a whole will average 10 percent annual growth between 2006 and 2010, while demand for high density 8GB cards will grow an average of 2.6 times per year over the same period. By 2010, the 8GB memory card will be the market mainstream in terms of units sold.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.