KANA and LinkShare to Present Case Study on Implementing OnDemand Multi-Channel Solutions at the SSPA Best Practices Conference

Business Wire, May 2, 2007

MENLO PARK, Calif. -- KANA Software, Inc. (OTCBB: KANA.OB), a world leader in multi-channel customer service, today announced that it will co-present with LinkShare Corporation in a session examining best practices for implementing OnDemand multi-channel solutions at the Service and Support Professionals Association's (SSPA) Best Practices Conference, which is being held May 6-8, 2007 in San Diego, CA.

Who: Scott Sieper, Director of Product Marketing, OnDemand Solutions, KANA, and Avik Mohan, Director of Affiliate Services, LinkShare Corporation.

What: Sieper and Mohan will present best practices for implementing OnDemand multi-channel customer service solutions. One of the leading deployment models for eService and Web self-service, OnDemand is designed to provide service and support organizations with rapid implementation, streamlined product selection, increased time-to-value, and the ability to quickly adjust to changing market and business needs. This presentation will highlight how LinkShare Corporation uses an OnDemand solution to effectively interact with and service customers via its most highly trafficked eService channels.

Attendees of this session will learn how to:

* How to implement an OnDemand offering successfully.

* Best practices and metrics achieved with an OnDemand eService implementation.

* How OnDemand suites can increase first contact closure rates in Web Self-Service and eService implementations.

When: Monday, May 7, 2007, from 3:15 p.m. - 4:15 p.m.

Where: Sheraton San Diego Hotel & Marina, San Diego, CA.

Register at: http://www.sspamembers.com

About KANA

KANA is a world leader in multi-channel customer service. KANA's integrated solutions allow companies to deliver consistent, managed service across all channels, including email, chat, call centers and Web self-service, so customers have the freedom to choose the service they want, how and when they want it. KANA's clients report double-digit increases in customer satisfaction, while reducing call volumes by an average of 20%. KANA's award-winning solutions are proven in more than 600 companies worldwide, including approximately half of the world's largest 100 companies. For more information visit www.KANA.com

About LinkShare

LinkShare Corporation is a leading global provider of technology solutions, services and the distribution network e-retailers need to create, manage and optimize successful affiliate marketing programs. LinkShare also offers unique performance-based search marketing services, and robust tools to track the ROI of any kind of online partnership. LinkShare empowers clients with the ability to collaborate with any partner online and develop cost-efficient pay-for-performance campaigns. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Chicago, London and Tokyo. LinkShare is a wholly owned subsidiary of Rakuten, Inc.

NOTE: KANA is a registered trademark of KANA Software, Inc. All other company and product names may be trademarks of their respective owners.