Business Services Industry

Digital Influence Group Creates Thought Leadership Blog for Marathon Technologies

Business Wire, May 21, 2007

Social media provides Marathon with new forum to discuss the benefits of high-availability for virtualized environments

WALTHAM, Mass. -- Digital Influence Group, experts in social media marketing programs that help clients use social media to build communities with their key constituencies, announced today that Marathon Technologies, the leading provider of automated, fault tolerant-class availability solutions for virtual and physical environments, has selected Digital Influence Group to create a corporate blog to engage the technology community in one of the most highly discussed segments of enterprise software - server virtualization. Specifically, the new Marathon blog has become an online focal point in the ongoing discussion around the lack of effective availability technology for virtual environments.

Digital Influence Group designed and developed the new Marathon blog. In addition, Digital Influence Group is conducting digital media relations to establish deep relationships with some of the most influential virtualization bloggers and invite bloggers and others interested in virtualization to join the discussion on the blog.

Downloadable Media and Related Links

For company logos and other links, visit our social media release at the Digital Influence Group Web site.

Quotes

Tim Eckles, Director of Marketing, Marathon Technologies

"We selected Digital Influence Group because of their expertise in social media and their deep domain expertise in virtualization technology. They've done an excellent job helping us get our blog developed and off the ground and we're getting very positive feedback from the community as we are engaging influencers all over the world."

Marijean Lauzier, CEO, Digital Influence Group

"Marathon is at the forefront of one of the fastest growing technologies to hit the enterprise software market in a number of years. The blog developed and launched by Digital Influence Group will serve as a nexus point to foster a broader dialogue on this ever-changing topic."

Boilerplate Information

Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a social media marketing services agency that helps clients use social media to build communities with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Our approach, a true innovation in marketing services, blends the expertise of public relations and interactive marketing to achieve new levels of engagement and influence with targeted audiences.