DigiTurk Chooses TANDBERG Television for HD, SD and On-Demand DTH Upgrade

Business Wire,  May 21, 2007  

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Deployment of Next-Generation Satellite Video Head-End Furthers TANDBERG Television's Market Lead in Provision of Advanced Compression and On-Demand Systems

SOUTHAMPTON, England -- TANDBERG Television (OSE:TAT), part of the Ericsson Group, today announced that it is providing a next-generation digital video system for Turkish DTH operator, Digiturk. To continue to grow its offering with more channels and the introduction of advanced services such as HDTV and VOD, Digiturk is aiming to achieve greater bandwidth and operational efficiency through a system upgrade. Following a competitive review of video head-end providers, DigiTurk selected TANDBERG Television's advanced solutions because they meet the operator's needs today, and provide a firm foundation for the future.

TANDBERG Television's market leading statistically multiplexed encoders are being deployed by its Turkish business partner and local integrator Broadcast Muhendislik (www.broadcast.com.tr). High definition program delivery will be enabled by the award-winning TANDBERG EN8090 MPEG-4 AVC encoder, while the E5770 and E5775 MPEG-2 encoders will support standard definition MPEG-2 distribution. The system takes advantage of TANDBERG Television's cost-effective IP multiplexing with the new MX8400, part of the ISIS 8000[TM] IP solution. TANDBERG Television will also provide its Xport[TM] on-demand content production system, which will support DigiTurk's introduction of push video-on-demand services.

"We are extremely pleased to be able to pull on the technology leadership and digital video expertise of TANDBERG Television as we plan and implement the next stage of our network growth. We have been impressed with the performance of TANDBERG Television's products and believe they will enable us to build a market leading infrastructure from which we can offer compelling digital video services to our customers," says Mr.Emre Uysal, head of operations and product development of DigiTurk. "We are also impressed with the local relationship we have been able to establish with Broadcast Muhendislik (www.broadcast.com.tr) who clearly understand our needs."

DigiTurk is a Turkish satellite platform operator founded in 1999. It offers over 160 Direct to Home TV, radio and interactive channels incorporating both national and international programming. DigiTurk owns the broadcasting rights to the Turkish soccer league, a highly significant offering given the Turkish people's passion for football. In addition to broadcasting across Turkey, DigiTurk also offers services throughout Europe.

"DigiTurk is a forward looking satellite service provider who recognizes the value that our advanced digital video technology can bring to its business. We are delighted to be working closely with DigiTurk as it rolls out next-generation digital TV services to consumers in Turkey," says Roger Bolton, VP of business development at TANDBERG Television.

About TANDBERG Television

TANDBERG Television (OSE:TAT), part of the Ericsson Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression systems, on-demand or interactive television, the company's award-winning solutions are used by the world's leading network operators, broadcasters and content owners to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality digital TV solutions including IPTV, HDTV, mobile TV, video-on-demand, advertising on-demand, and interactive TV applications. For more information, please visit www.tandbergtv.com.

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