Business Wire Presents Seminar on Corporate Blogging and Social Media Strategies Featuring U.S. PR Expert, Alan L. Weinkrantz

Business Wire, May 21, 2007

TEL AVIV, Israel & SAN ANTONIO -- Business Wire today announced it will host a seminar for Israeli CEOs and VPs of Marketing featuring U.S. PR and Social Media expert, Alan L. Weinkrantz discussing the impact of blogs on the communications process. The seminar will be held on Sunday, 8 July 17:30 - 19:30 at the David Intercontinental Hotel, 3rd Floor Gallery, in Tel Aviv.

According to Weinkrantz, blogging is changing the paradigm of PR. The old notion of writing a press release and hoping that a journalist will publish your news is just part of the communications equation. "Now, the model has shifted to conversations: blogs offer fresh content, allowing others to post comments and giving you the chance to respond. Blog readers are savvy, vocal, provide feedback, and create buzz," observed Weinkrantz.

Discussion topics will include: How to start a blogging initiative. What are the elements of a successful blog? What types of blogs should companies consider creating? What steps should companies take to set up a blog? What guidelines should companies have for bloggers? Establishing corporate blogging policies, and much more. Weinkrantz will also review blogging technology platform providers such as iUpload, IntelliSeek, Six Apart, and Technorati.

"Corporate blogging is becoming a staple of corporate communications," added Yair Merfish President of M.G.M. Publications, Business Wire's representative and licensee in Israel. "In addition to getting more recognition from journalists, analysts, and customers, they're also attracting the attention of other bloggers - another important source of coverage."

For Israeli companies, for whom their markets are export oriented, the challenges and opportunities to develop and execute timely and noteworthy blogging strategies are even more complex.

To register for this seminar, please call Joan Weinberg at 972-3-575-5448 or email jow@internet-zahav.net. Attendees and others interested can also read Weinkrantz's PR blog at: http://www.weinkrantz.com and Business Wire's Blog at: http://businesswired.wordpress.com/.> About Alan Weinkrantz And Company

Alan Weinkrantz And Company has been taking Israeli and American technology companies from obscurity to prominence since 1982. The agency has a strong track record of helping companies generate visibility, industry recognition, and deal flow.

The Agency has represented Israel-based technology companies such as AudioCodes, CopperGate, Discretix, Finjan, Valor, Waves Audio Ltd., Wisair, and many others.

About Business Wire

Business Wire, a wholly owned subsidiary of Berkshire Hathaway, is the global market leader in commercial news distribution. Thousands of member companies and organizations depend on Business Wire to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide.

About M.G.M. International Publications, Ltd.

M.G.M. International Publications Ltd., established in 1993, is the Israeli representative and licensee for leading global US companies in the areas of information, media and databases. The company represents Standard & Poor's Investor Services, Business Wire, and Forbes in Israel.

M.G.M. International Publications Ltd. and G.P.M. Classified Directories (Management and Marketing) Ltd. also own ProGuides, a registered partnership.

Reader Contact Information:

Alan Weinkrantz And Company, 3737 Broadway, Suite 280, San Antonio, TX, 78209, USA, 210-820-3075, Fax: 210-820-3080, http://www.weinkrantz.com